Wednesday, January 19, 2022 – 5:54 PM
DUBAI, 19 January / WAM / The Dubai Shopping Festival 2022 witnessed the introduction of new digital experiences with the participation of the public and capturing the highlights of the festival through their mobile phones.
The Dubai Festivals and Retail Corporation – the organizers of the Dubai Shopping Festival – offers a new interactive element via smart phones with 23 unique augmented reality experiences across the city of Dubai. In this area.
Simply scanning the QR code on the red festival bag available at select concert venues and on storefronts opens the doors to new experiences every week for more than 25,000 shoppers.
Other entertainment augmented reality experiences include light effects that simulate the aurora borealis of Dubai, many festive festival effects that appear around music performers, and unique selfie filters that can be used at the Dubai Shopping Festival Sword Market.
Ahmed Al Khaja, Executive Director of the Dubai Festivals and Retail Establishment, said that the retail sector is one of the sectors that adopts the latest developed technologies, and today augmented reality plays a prominent role in improving the shopping experience and providing opportunities for business growth. The digital nature added to the entertainment offerings of the Dubai Shopping Festival using reality technology Enhanced with a new dimension of the festival with distinctive immersive and interactive experiences in conjunction with the technological innovations of retail partners and malls.
The Dubai Festivals and Retail Establishment has partnered with LUCID DREAMS, the studio specializing in designing games, XR experiences and interactive content to enhance augmented reality experiences during the days of the Dubai Shopping Festival.
This year’s edition of the Dubai Shopping Festival – which started on last December 15 and will continue until January 30 – offers residents and visitors an ideal experience to enjoy the winter season and its wonderful atmosphere in Dubai and amazing shopping opportunities provided by the most prominent local and international brands in addition to live entertainment shows, concerts and experiences. Food and family activities that take place all over the city.
Wam/ Halima Al Shamsi/ Emad Al Ali
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