- Ahmed bin Saeed: A wonderful journey that went beyond imagination, and what started as a dream turned into a reality
- The airline invested 100 million in and promoting the event around the world
- Carrying millions of passengers to and through Dubai from more than 120 destinations
Dubai: «The Gulf»
Emirates Airlines has concluded six months of distinguished participation in Expo 2020 Dubai, attracting and impressing hundreds of thousands of visitors to its unique pavilion at the exhibition, and with the closing of one of the most prominent sessions of the World Expo, Emirates Airlines is proud of what it provided to visitors to its pavilion of unique experiences on For 180 days, I let them live in the atmosphere of the future of commercial aviation in the year 2071.
His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group, said: “It was a wonderful journey that went beyond imagination. What started as an attempt and a dream turned into a reality. Emirates has been associated with Expo since the beginning and we are proud to play our part in making this huge event a success.”
His Highness added, “Dubai has a proven track record of hosting and organizing the largest, finest and best international events, and Expo 2020 Dubai was a milestone in the journey of excellence that will not stop at this station. Emirates’ wide global network has contributed to enhancing Dubai’s position as a meeting point and the best place to bring the world together this year and all the time.”
Emirates Airlines, as Senior Partner and Official Carrier of Expo 2020 Dubai, played an important role in attracting visitors from all over the world to the event. Over the past six months, it has transported millions of passengers to and through Dubai, from more than 120 destinations within its network of routes spanning six continents.
Emirates Airlines decorated the exterior of more than 40 of its aircraft with the eye-catching Expo livery “Be part of the magic.” These aircraft roamed various countries through the carrier’s network to spread the message of one of the largest global events.
Emirates has invested more than 100 million dirhams in and promotional campaigns to spread awareness of Expo 2020 across its global markets. From partnering with acclaimed actor Chris Hemsworth and launching a bold campaign during the show’s opening, to dazzling the world with a dazzling advertisement that featured an air hostess atop the Burj Khalifa, the airline has played an influential role in putting the show at the top of the world travel agenda.
Emirates Airlines launched several initiatives and various offers, including special programs and offers for early reservations, in addition to providing a free one-day card to the Expo for all passengers coming to or stopping in Dubai, as more than one million customers issued their free cards to visit the exhibition via the site. emriates.com.
Since October 2021, Emirates Airlines has received large numbers of visitors in its pavilion. The pavilion was distinguished by offering visitors interactive multi-sensory experiences that provided them with an insight into the future of commercial aviation. The virtual reality binoculars, which allowed visitors to explore the cabins of future aircraft, was the most popular and popular digital experience.
Unique limited-edition memorabilia from Emirates, such as the Emirates A380 aircraft bearing the phrase “Be part of the magic” and the covers of the Expo-branded passports, were very popular with aviation enthusiasts and Expo visitors who visited the Emirates pavilion. Sales exceeded 20 thousand pieces.
