The big day has arrived! This Thursday, August 15, 2024, the favorite series of fashion addicts, “Emily in Paris”, is making its big comeback on screens around the world with the launch of its fourth season on the famous streaming platform Netflix. A new season that promises its share of adventures and misadventures, loves and disillusionments, experienced by the young American Emily Cooper during her stay in the French capital. This time, the series will also focus on pieces from resale and the second-hand market.
Composed of 10 episodes, this new season presents itself as an irresistible fantasy allowing us to discover the most daring and stimulating creations of prestigious brands and key figures in the world of fashion on a global scale. True to the very essence that has made its success since its launch in October 2020, “Emily in Paris” will continue to open the doors to a dream world where a young communications agency intern manages to afford a wardrobe as irresistible as it is unattainable, enough to make the most passionate about fashion and design green with envy.
It is in this intoxicating atmosphere that Emily Cooper’s new Parisian adventures will take place. Accompanied by her usual sidekicks and new colorful characters, she will not fail to turn heads throughout the season with outfits and pieces signed by renowned fashion and accessory houses such as Aquazzura, Balmain, Boss, Cortana, Dior, Etro, Giambattista Valli, Giorgio Armani, Gucci, Isabel Marant, Jacquemus, Karl Lagerfeld, Kate Spade, Marni, Manokhi, Miu Miu, Prada, Saint Laurent, Sergio Rossi, Thom Browne, Valentino, Yves Delloye, Zac Posen, Zegna and Zimmermann. A non-exhaustive list of prestigious collaborations that will dress the characters of the series, from clothes to shoes, bags and other accessories.
Premiere of the fourth season of “Emily in Paris” in Los Angeles (United States), on August 14, 2024. Credits: Netflix.
In addition to these flagship brands of the industry, season 4 of “Emily in Paris” marks the arrival of Vestiaire Collective, a platform specializing in the resale of luxury items. The start-up, in which the French luxury group Kering (owner of brands such as Gucci, Balenciaga and Saint Laurent) has invested, has not failed to rejoice in its participation in the series. It will make its debut in the first episode of this new season, we are promised.
A strategic activation for the company and for the resale sector as a whole. Through “Emily in Paris”, Vestiaire Collective hopes to “encourage more people to buy second-hand fashion” and thus “contribute to a more sustainable future”, concludes Fanny Moizant.
A new season in two parts
Without revealing too much about the plot of this fourth season, let’s specify that Netflix, faithful to its new broadcast model for some of its flagship series, has opted for a two-part format. The first part of this final season of “Emily in Paris” will be available from August 15, while the second part, with the last episodes, will be broadcast on the streaming platform on September 12.
Premiere of the fourth season of “Emily in Paris” in Los Angeles (United States), on August 14, 2024. Credits: Netflix.
Premiere of the fourth season of “Emily in Paris” in Los Angeles (United States), on August 14, 2024. Credits: Netflix.
Premiere of the fourth season of “Emily in Paris” in Los Angeles (United States), on August 14, 2024. Credits: Netflix.
To celebrate the launch of this new season, the platform organized yesterday, Wednesday, August 14, the premiere of season 4 of “Emily in Paris” at the Egyptian Theatre in Los Angeles. The main actors of the series were present, starting with Lily Collins, Philippine Leroy-Beaulieu and Ashley Park, as well as Lucas Bravo, Lucien Laviscount, Samuel Arnold, Bruno Gouery, William Abadie, Arnaud Binard and Paul Forman, all of whom became world famous thanks to their respective roles in the series. They were accompanied by members of the production team, producers and the creator of the series, Darren Star, to kick off this fourth season on the red carpet of the Egyptian Theatre.
As for the plot, Netflix promises us that “after the dramatic events of Camille and Gabriel’s failed marriage”, this new season will present us with a “doubtful Emily”, torn between “two men” and confronted with a difficult reality: “Gabriel is expecting a child from his ex” and “Alfie’s worst fears about Emily and Gabriel have been confirmed”. On the professional side, “Sylvie is forced to confront a painful chapter of her past for the sake of her marriage”, while “the team at Agence Grateau is faced with personnel changes”. Meanwhile, Mindy and her “group prepare for Eurovision”, but must face budgetary constraints that force them to “be creative”. On the romantic side, “the chemistry between Emily and Gabriel is undeniable” as they “work together to win a Michelin star”, the chef’s dream, threatened by “two heavy secrets”.