2023-06-28 13:31:05
Generation Z and millennials love dumb mobiles, i.e. traditional push-button phones, like sugar. Many people are now discovering the joys of the offline world. In a smartphone-obsessed world, it may come as a surprise that more and more teenagers are opting for dumbmobiles. Simple mobile devices that we might use on a daily basis a decade or two ago are gaining more and more success among the younger generation as teenagers try to regain their independence from technology. In the United States, Nokia maker HMD Global increased sales of phones with basic calling and messaging capabilities in 2022, selling tens of thousands of them per month. “We see the market for these phones growing by 5 percent,” said Lars Silberbauer, head of marketing for Nokia Phones and HMD Global, adding that “we have doubled the market share of the devices in the last year.” With their limited functions, dumb mobiles or in English dumb phones provide a simpler and less immersive user experience than smartphones. These devices prioritize the basic functions of the phone, such as making calls and sending messages, eliminating the lure of social media platforms, which teenagers spend more than 7 hours a day on, according to an online survey by Real Research. 90s Nostalgia Millennials are nostalgic, and Gen Z, who grew up in front of screens, are fascinated by a past they didn’t get to experience. Retro-inspired video games with pixelated graphics and simple gameplay have won people over once more. The devices are reminiscent of an era when life seemed simpler and more carefree. “People want to go back to the early 2000s or the 90s, I think it’s a reminder of a happier time when things were a bit simpler.” However, the dumb mobiles are not that dumb, as Nokia, for example, sells its mobiles with different operating systems, which enable the use of the WhatsApp messenger in the same way as their smart counterparts. “You can choose the functions you want, and you get a phone with a battery life of 31 days, so you have to charge the device 12 times a year. That is all.” So smartphones didn’t sweep the old phones off the shelves. Moreover, this January, Nokia introduced a unique innovation: repairable phones. “You can repair the phone yourself with a small screwdriver. You can replace the screen, charging socket and battery in a few minutes”. The company wants to avoid customers having to buy a new phone every year. Phones that are thrown away instead of repaired already cause 35 million tons of waste and 261 million tons of CO2 emissions annually in Europe. Published on the BitcoinBázis page.
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