2023-07-23 07:13:59
Elon Musk, the owner of Twitter, has revealed plans to radically transform the social media platform.
Elon Musk, the multifaceted entrepreneur, owner of Twitter for a few months, seems determined to overhaul the social media platform from top to bottom. During an announcement this weekend on July 22, 2023, Elon Musk reported that Twitter’s iconic blue bird logo was going to be dropped.
« If a good enough X logo is released tonight, we’ll bring it to life worldwide tomorrow “, tweeted Elon Musk. The business and tech mogul added: “ To embody in us all the imperfections that make us unique… And soon, we will say goodbye to the Twitter brand and, gradually, to all the birds. ».
Since Twitter came under Elon Musk’s control, there have been many changes to the platform, including mass layoffs, an advertiser leak and the expansion of the Twitter Blue subscription offering.
The arrival of X Corp
Musk’s arrival at the helm of Twitter was marked by a merger with a newly formed company, named X Corp. It seems that Elon Musk sees this merger as an opportunity to transform the nature of Twitter, hinting at his desire to make the platform ” X, the app of everything ».
Linda Yaccarino was named chief executive in April, with a clear mandate to work closely with Musk to accomplish his transformational vision. ” I look forward to working with Linda to transform this platform into X, the app for everything”Musk had tweeted.
Elon Musk’s vision: X, the application of everything
Elon Musk’s philosophy for Twitter seems centered on the idea of ”X”, which he often mentioned in his tweets. ” Buy Twitter is an accelerator to create X, the application of everything »he had written.
Musk also made significant changes to how users interact on the platform. For example, the number of direct messages (DMs) that an unverified user — in other words, a user who has not subscribed to the paid subscription offer — can send has been limited. This appears to be another attempt by Elon Musk to restrict the functionality and experience of the platform’s free users.
The competition is getting stronger
Meanwhile, the competition continues to intensify. Meta, the company run by Mark Zuckerberg, recently launched Threads, a platform aimed at directly competing with Twitter. Although Threads is not yet available in Europe, its launch has gotten off to a fast start, which might potentially present a challenge for Elon Musk’s transformed Twitter.
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