2023-12-01 20:04:02
Published1. December 2023, 9:04 p.m.
Twitter: X’s survival in question after Musk insult
Elon Musk’s verbal attack on advertisers who are shunning X (formerly Twitter) threatens to further weaken the social network.
Getty Images via AFP
Elon Musk’s verbal attack on advertisers who are shunning .
“They want to blackmail me with , with money? Screw you”. The sentence, belched by the billionaire on Wednesday during a public interview in New York, continues to resonate.
Conspiracy theory
Elon Musk was referring to the suspension, by a number of leading brands, of their presence on big names backed by a neo-Nazi account.
Others have joined them in recent weeks, notably Apple and Disney, in reaction to a tweet from Elon Musk, which relayed an anti-Semitic conspiracy theory. The majority shareholder of the social network apologized for this message on Wednesday, but immediately went on the offensive against refractory advertisers.
“You don’t have to be an expert to understand that attacking companies that pay X’s bills is not good for business,” commented Jasmine Enberg of Insider Intelligence. “Most advertiser boycotts on social media have been short-lived, but this one could last.”
Elon Musk himself also mentioned, on Wednesday, a possible bankruptcy of the platform. “What will happen is that this boycott will kill the company,” warned Elon Musk. “And the whole world will know that these advertisers killed the business.”
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(AFP)
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