the CEOChief executive officeror executive director.”>1 do Twitter, Elon Muskspoke once more regarding the Apple and the controversy involving the company’s ads on the network — but, this time, to publicly thank the company for remaining on the platform.
To those who did not follow the saga, which took place at the end of last year, Musk claimed that Apple would have stopped on Twitter – and even threatened to remove Twitter from the App Store. While there are no indications that this was Apple’s plan, the possibility was enough to piss Musk off.
After all the fuzuê, Musk thanked Apple — and also the Disney — for continuing to be Twitter’s biggest advertisers. The executive made the statement during his speech at Morgan Stanley’s Tech, Media & Telecom 2023, which took place yesterday in San Francisco (California).
Disney is a big advertiser on Twitter, one of our biggest. Apple is one of our biggest advertisers. The most important thing is that the is effective, that it is relevant and that it moves the needle for a company.
In his speech, Musk also claimed that his “immediate and drastic action” is “saving Twitter from its dire finances”.
There have been some bumps in the road, but that’s to be expected. Now we have the opportunity to transform [o Twitter] into something spectacular.
Still according to him, there is a chance that Twitter will have a “positive cash flow in the second quarter”. It is worth noting that the executive promised to appoint a new CEO for the network, which will happen following he manages to “stabilize” the platform.
via Variety
