2023-05-12 19:58:58
A few months after saying that he would step down as CEO of Twitter due to the result of a poll, Elon Musk announced today the network’s new executive director. Its about Linda Yaccarinowho previously held the position of president of global and partnerships for the American television and media company NBCUniversal.
The announcement was made through a tweet, published as a comment to the previous post in which Musk announced that the new CEO would take over in about six weeks. It is worth noting that, while Yaccarino will take care of the operation and the business itself, the entrepreneur will continue with assignments in the areas of product design and new technologies.
I look forward to working with Linda to transform this platform into X, the everything app.
As we can see, Musk also hinted at his ideas for future transformations of the social network. Something important to verify with the beginning of the work of the new CEO is the space that she will have in the company to carry out some change in the management, as well as how much influence Musk will give up when assuming a position of lesser importance.
Yaccarino spent the last 11 years at NBCU. During that time, she has built up vast experience in the field — something that can help Twitter rebuild its relationship with advertisers — in addition to having established “non-traditional” partnerships with companies such as Apple, Snapchat e YouTube.
The name of the executive, as you remembered the The Vergehad already been rumored to take over the platform, a rumor that was strengthened with the recent announcement by NBCU that Yaccarino had left his post at the media company. The vehicle claimed that Musk would have interviewed her at a publicity conference in March.
Some Musk fan users complained about the choice because the executive is a member of the World Economic Forum, although the two are said to have convergent political views, such as also pointed out by The Verge. The impression would be that, under the new leadership, Twitter’s more permissive policy could be modified, with the adoption of a more severe moderation.
Either way, the new director has the challenge of “putting order in the house”, attracting advertisers back and improving Twitter’s balance sheet. Since Musk bought it, the social network has been on the rocks, so it’s possible that the new boss will improve things.
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