2023-05-08 22:34:34
Elon Musk said Monday (May 8) that accounts that have been inactive for several years will be removed from Twitter, his latest announcement aimed at energizing the platform. “We’re eliminating accounts that haven’t been active at all in years, so you’re likely to see your follower count drop”warned the boss of the social network in a tweet.
We’re purging accounts that have had no activity at all for several years, so you will probably see follower count drop
Since he bought the platform for 44 billion dollars (40 billion euros) at the end of October 2022, the multi-billionaire has undertaken to disrupt its operation, with massive layoffs, various provocations and chaotic changes.
Many advertisers have deserted the site as well as the application, and the new paid subscription formula Twitter Blue (to be certified and benefit from privileges) seems very far from compensating for the loss of income, according to many analysts.
But the boss of Tesla and SpaceX continues his momentum, encouraged by the feedback from his many fans.
“We work hard to make your feed as interesting as possible (…). How does today compare to six months ago? », he asked Sunday in a poll. About 46% of the 1.5 million voters responded ” better “et 38 % « pire ».
“Time spent without regrets”
Elon Musk has repeatedly mentioned this sibylline objective in recent months: “maximize the time of use [passé sur la plate-forme] sans regret ».
When brands choose where to advertise, they consider a variety of metrics, including the number of daily (or at least monthly) active users, average time spent on the platform, and « l’engagement »i.e. the number of interactions with the content (comments, “likes”, etc.).
The “time spent without regrets”, “It’s not like the total number of users or anything. It’s just the total number of minutes of use with no regrets”detailed the manager at a conference for professionals in Miami (Florida) in April.
Elon Musk did not indicate how to concretely measure this parameter, the name of which suggests that his assessment is subjective.
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According to research firm Insider Intelligence, Twitter revenue will drop 28% this year because “advertisers don’t trust Musk”. In an interview with the BBC, Elon Musk assured the contrary that the company saw advertisers return and was “roughly break-even”.
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