You have read the book Sapiensby Yuval Noah Harari?
Were you fascinated by this exciting tale of human evolution?
Well, the author will soon have to add a new chapter to his worldwide bestseller.
Because a few years ago, we witnessed, in California, the appearance of a new species of primates hitherto unknown: the Gurus Entrepreneurus.
- Listen to the interview with Céline Morellon, human resources expert on the Richard Martineau show via QUB radio :
A SECT LEADER
Recognizable for his penchant for turtlenecks and funky glasses, the Gurus Entrepreneurus (also known as Billionaire Gurus) is, like its ancestor, theHomo Entrepreneurusparticularly gifted in everything related to economics and finance.
But while theHomo Entrepreneurus contented itself with making money, creating jobs and enriching its shareholders (which was not bad enough), the Gurus Entrepreneurushe takes himself for a philosopher.
It’s not enough for him to make money. He must guide humanity towards a better tomorrow.
It’s like a cross between Henry Ford, Karl Marx and the Dalai Lama.
For the Gurus Entrepreneurushis business isn’t just a money-printing machine.
It’s a sect. A religion.
An ideology.
When he launches a new product (for example, a new phone model with 16 cameras and a red button that beeps and beeps), he doesn’t just issue a press release.
He summons his employees and disciples to a high mass, with 3D projections and laser games.
Thus, its thousands of followers can admire, on giant screens, all the functions of the red button that beeps.
And thank their pastor verbally who brought them the Good News.
THE FALLEN GURU
Do you have some free time ahead of you?
A word of advice: watch the series on Apple TV We Crashed.
Starring the extraordinary Jared Leto, this eight-part series tells the mind-blowing story of Adam Neuman, a young Israeli entrepreneur who, in 2010, when he was just 31, founded We Worka company that allowed self-employed workers to rent office space coworking.
In just nine years, this small company ended up being worth… 47 billion dollars!!!
Unfortunately for him, Neuman tumbled down the podium steps as quickly as he climbed them. Indeed, in 2019, the members of the board of his company showed him the door.
Why?
The guy (who walked barefoot) thought he was a guru. He didn’t just want to increase his turnover, he wanted to “revolutionize” the world, and allow humanity to reach an unsuspected level of wisdom.
Yep.
Like Steve Jobs, Jeff Bezos, Mark Zuckerberg, Elon Musk and Travis Kalanick, the founder of Uber.
These guys got so rich (“They shit Fabergé eggs,” as Philippe-Vincent Foisy told me with a laugh) that they ended up taking themselves for demi-gods.
Look at Musk: he didn’t buy Twitter to make money, nooo. He bought it to “liberate” the human being.
We listen to these Gurus Entrepreneurus talk, and we miss the good old days when the capitalists just wanted to… capitalize.
