The movie premiered in streaming “The Manager” took the prize this Monday Martin Fierro de Oro to the Digital Native Communication 2023 awarded by the Association of Argentine Television and Radio Journalists (APTRA), in a ceremony that took place at the Hotel Sasso, in the city of Mar del Plata.
The film, led by Leonardo Sbaraglia, Marina Bellati and Cecilia Dopazoamong others, took the highest award, while Radio Luzu was the one that won the most awardswith six statuettes.
For his part, Conexión Abierta, Radio Tú (the APTRA station), the Infobae portal and Channel 22 Two awards were awarded each.
The captain of the Argentine World Champion Team in Qatar 2022, Lionel Messi, also achieved a statuette in the category “Best 2 digital viral minutes”with his famous phrase following the victory over the Netherlands in the quarterfinals “What are you looking at, silly, go over there.”
????MARTÍN FIERRO AWARDED TO NATIVE GOLDEN DIGITAL COMMUNICATION – “The Manager”
???????? I relived the best of the awards in @Canal10MDP #MartinFierroDigital2023 pic.twitter.com/vyGJSLbNF9
– Daily Chronicle (@chronic) January 24, 2023
The ceremony was conducted by Pepe Vasco and Sofia Macaggiwhile it had the transmission of Channel 10 of Mar del Plata, Channel 22 and via streaming by Teleshow.
The president of APTRA, Luis Ventura, He was in charge of opening the awards ceremony with his usual speech and the singer Coral Campopiano was in charge of putting music to the night.
The first tribute of the night was for the actress Grace Borges, then came the recognition to the former Malvinas War fighters upon turning 40 during 2022.
The third recognition was for the goalkeeper of the Argentine national team world champion in Qatar 2022 Emiliano “Drawing” Martineza native of Mar del Plata, where the Martín Fierro ceremony was held, and the award was received by his father Alberto Martínez.
Later, came the Martin Iron of Honor for the award-winning film Argentina, 1985, which starred Ricardo Darín and Peter Lanzani and which in the next few hours may become one of the candidates for the Oscars. Likewise, there were special distinctions for the magazine La Tecla and for the humorous group Les Luthiers.
all winners
-Martín Fierro Digital Gold: The Manager – Paramount+.
-Best native integral journalistic production: Channel 22.
-Best program in digital transition: OdiSea-LN+.
-Best digital news medium: Infobae.
-Best international digital significance: Telam.
-Best written press digital medium: Infobae.
-Best native written press digital media: Urgente24.
-Best digital fiction content for platforms: The Manager-PARAMOUNT +.
-Best 2 digital viral minutes: Lionel Messi.
-Best digital content for platform: Big Brother.
-Best native digital program: Lxs Mentirosxs-UNTREF.
-Best digital version general interest program: Rock riders -CHANNEL 22.
-Best corporate digital campaign: Banco Macro.
-Best general interest program: Real Estate Newscast-Sergio Solón (Open Connection).
-Best social interest program: Two in the city-Mauro Falcone and Christian Baglietto (Open Connection).
-Journalistic program: Before anyone else-Diego Leuco (LUZU).
-Native digital radio production: Luzu
-Best digital native sports journalist: Flavio Azzaro-YouTube.
-Best show program: Aló Pachano-Aníbal Pachano and Virginia Gallardo (Radio Tú).
-Best female radio host: Naty Jota-Nobody says anything (Luzu).
-Best male radio host: Nicolás Occhiato-Nobody says anything (Luzu).
-Best digital native radio programming: Luzu.
-Best entertainment program on native digital radio: Red Flag-Grego Rossello (Luzu).
-Best announcer: Héctor Rossi-Bebana Radio.
-Best native digital radio announcer: Marcela Feudale-Radio AMEP.
-Best musical program: Top 5 Latin America-Radio Tú.
-Best health program on native digital radio: Estrategia Salud-Elisa Soto and Gabriela Ensinik (Radio Zónica).
-Greater growth of information platform: Digital News.
-Best one-person news content: Facundo Pedrini.
-Best informative content: El Mar del Plata.
-Best journalistic production: Rosario nuestro.
-Journalistic innovation: El Bonaerense.
-YouTube platform – Medical and scientific dissemination: Dr. Fernando Felice.
-Best advertisement by agency: Advertiser: FLOW. Piece: The fire of passion. Agency: DON.
-Best thematic content for platforms: How will it be? -My Telefe (Telefe).
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