2024-11-12 21:56:00
International two-wheel trade fair in Rho Fiera Milano with a record number of exhibitors, brands and occupied spaces. Great success for the new outdoor area content too: over 600,000 visitors in six days
All that was missing was the total number of visitors, public, media, technicians and industry to confirm the success of EICMA 2024, which closed its doors yesterday at the Rho Fiera Milano. And confirmation came this morning, with the statement released by the organization. More than 600,000 visitors were counted during the six days of the 81st edition of the International Two-Wheeler Exhibition, which celebrated the 110th anniversary of the most important trade fair for motorcycle fans and the industry: more than 40,000 more than the already excellent 2023 edition.
Also record-breaking is the number of exhibitors present, more than 770, representing 45 countries and 2163 brands, data that confirms the relevance and attractiveness of EICMA, with 26 percent of companies present at the Milan fair for the first time.
The indicators for the corporate sector also provide important confirmation. In line with the last editions of EICMA, the number of professionals from the sector selected and profiled according to the quality criteria newly introduced in 2022: this year more than 38 thousand professionals from 126 different countries took part in the event.
The presence of journalists, content writers, experts and communication professionals grew, with a solid increase of 13% in 2023 and coming from 74 countries, they almost reach the number of 8000. The media reported on the numerous innovations of the manufacturers, which are for returned in large numbers for the 2024 edition, as well as the content proposed by the organization outside and inside the pavilions. With a record area of over 330,000 square meters, EICMA enchanted visitors and the media in the MotoLive outdoor area, which featured shows, new entertainment offerings, motorcycle trials, 8 hours of live television broadcasts and, above all, the races with international riders and motorsport legends as well as the two-cylinder adventure games. Bikes, the queens of the motorcycle market. Also notable was the success of the Gaming Area, taken by storm by thousands of young people, as well as the Start up & Security Area, created thanks to the collaboration and support of ITA, the Italian trade agency for promoting the internationalization of Italian companies became. The exhibition “EICMA: 110 years of two-wheel design”, which was set up on the occasion of the event’s anniversary with a selection of 36 historical and modern motorcycles, also aroused great interest, with more than 20 thousand visitors.
“Very satisfied” were EICMA President and CEO Pietro Meda and Paolo Magri, who emphasized in the statement that “these figures are the best way to celebrate such a unique milestone as the 110th anniversary of EICMA.”
“Since the disruption caused by Covid,” added Meda and Magri, “we have never stopped investing in the future of the event by introducing business services, content, advertising and visitor experiences for the audience. The return of all producers was a source of great pride, as is the sight of the pavilions full of young people and families: to them, to all the enthusiasts and to our partners, our greatest goes Thank you very much.”
The date at EICMA 2025 is from November 4th to 9th.
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**Interview with Marco Rossi, Director of EICMA 2024**
*Date: November 13, 2024*
**Editor:** Marco, congratulations on the success of EICMA 2024! It sounds like this year’s event was a remarkable achievement. Can you share the key highlights from the exhibition?
**Marco Rossi:** Thank you! We are indeed thrilled with the outcomes of EICMA 2024. This year, we surpassed 600,000 visitors over the six days, marking an increase of over 40,000 from last year. The atmosphere was electric, celebrating our 110th anniversary in a special way. Also, this year we had over 770 exhibitors and more than 2,163 brands from across 45 countries, which speaks volumes about the global appeal and relevance of the event.
**Editor:** That’s an impressive number of exhibitors! Can you tell us more about the new outdoor area and its reception?
**Marco Rossi:** Absolutely. The new outdoor area was designed to enhance the visitor experience, featuring live demos, test rides, and interactive exhibits. Visitors responded very positively to it, and it added a fresh dynamic to the fair. We received fantastic feedback, indicating that this innovation was a definite success and will likely become a staple in future editions.
**Editor:** The professional participation also saw a significant rise this year. What does that indicate for the industry?
**Marco Rossi:** We had more than 38,000 industry professionals from 126 countries attending, which reflects the ongoing interest and engagement in the two-wheeler sector. The quality of attendees is very important, and we’ve implemented stricter profiling criteria to ensure that participants are genuinely relevant to the industry. This approach has enhanced the networking and business potential for everyone involved.
**Editor:** EICMA is also capturing more media attention. How many journalists attended this year, and what does that mean for the event?
**Marco Rossi:** Yes, we saw a remarkable increase in media engagement, with nearly 8,000 journalists and content creators from 74 countries covering EICMA 2024. This boost signifies the event’s importance as a platform for major manufacturers to showcase their innovations, and it also helps to elevate the profile of the motorcycle industry globally.
**Editor:** Any final thoughts on the future of EICMA?
**Marco Rossi:** Looking ahead, we aim to build on this year’s success. We are committed to continuously enhancing the visitor experience and supporting the industry’s growth. We’re excited for what EICMA 2025 will bring, and we hope to see even more innovations and participants!
**Editor:** Thank you for your insights, Marco. We can’t wait to see what’s next for EICMA!
**Marco Rossi:** Thank you! It’s a pleasure to share our successes and future vision.
