EDUFORM’ACTION (MLEFA) Appoints Pascale ETEMAD as Director of Business Development: Driving Growth in Training Market

2023-11-06 08:25:02

EDUFORM’ACTION (MLEFA), an entrepreneurial group developing in the initial and continuing training market, announces the appointment of Pascale ETEMAD as Director of Business Development.

“We are very happy and proud to welcome Pascale to our teams. In charge of commercial development, Pascale manages the entire offering of our subsidiaries with a view to increasing the client portfolio in the strategic sectors that we cover: “Health & Services”, “Digital & Technologies”, “Impact & energy “. His experience of more than 30 years with various private and public players in the training market, his dynamism and his commitment to skills development are all assets for our group. Eduform’Action is structuring itself and continuing its growth with the same ambition of developing a training leader in France” – Cécile Béziat, General Director of Eduform’Action.

Pascale ETEMAD was previously Director of Development of the training sector of the French Red Cross and head of her CFA, then Executive Director at Assisteal Formation.

Pascale started her career as a project manager at UNESCO (1994) and at Transtec (Belgium). In 1998, she joined the group Demos of which she became Director of the “public sector” department (2011-2017), following having been Associate Director in charge of the creation and development of several subsidiaries of the group, in the Benelux for the training of European civil servants as well as in the Middle East . In 2017, Pascale took on the role of Vice-President Training & Consulting at Dynacentrix, then it integrates OPCA DEFi as Director of service offering, projects and partnerships before joining the
French Red Cross (2020) then Assisteal Formation (2022).

Pascale ETEMAD is certified in the “Young Manager’s, Business Administration and Management, general” program of l’INSEAD (2004) and graduated with a Master’s degree in Human Resources and Services Management from l’ISCG Paris (2018).

About the EDUFORM’ACTION Group –

Founded at the end of 2021, the Eduform’Action Group has the following signature: “Training for the future for employability in the heart of the regions”. The group aims to provide training to those who do not have access to it and thus enable as many people as possible to find employment nearby. It supports all learner profiles, young or already experienced, in three main areas of training: “Health & Services” (via Sofis, Forsim, Ifcoss and Mediaprev), “Digital & Technologies” (via Next Campus and notably with “Entrepreneur Booster Program”), “Impact & energy” (with EMHa, Projexia and the “Academy of Energy Transition” partnership).

Ambitious and in strong development, the Eduform’Action Group is listed on Euronext Access Paris, ticker: MLEFA, ISIN code: FR0010882886 (PEA eligibility).

Media contact : Ségolène de Saint Martin – PCE – [email protected] – 33(0)6 16 40 90 73

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