Every year, mobile technology becomes more and more central to our routines and the epicenter of innovation.
With these essential devices, we create and consume content that connects us, inspires us, or simply entertains us. We are immersed in the world of an extraordinary game, even when we are on the move. We keep up with colleagues and deadlines when we are away from our desks. And we manage every part of our lives in one convenient place — from health and wellness habits to appointments, shopping, travel and more.
Our days revolve around these experiences, so people are choosing devices they can depend on, from brands they can trust. At the same time, global challenges like the climate crisis make us rethink how we live. We have a responsibility to help create a better world now, as we work towards a more equitable and sustainable future. We believe that mobile technology can be the catalyst to enrich people’s lives and help create the future we envision. And this is why we do what we do in our MX (Mobile Experience) business.
Setting new performance standards
The Galaxy S line is the best example of Samsung’s vision and delivery. This year, the Galaxy S lineup expands on our legacy of innovation by doubling down on our basic assumptions.
That’s why our pro-grade camera system is getting smarter, delivering the best photos and videos in any light among our Galaxy smartphones. Along with hardware and software optimization, our latest processor, born from Samsung’s open partnership philosophy, enables the fastest and most powerful Galaxy performance. Our connectivity to the ecosystem is also becoming easier and more seamless than ever.
At the top of the Galaxy S lineup is our Galaxy S Ultra. It’s the product you can trust to deliver the best of the best, with performance and quality redefined.
We’ve fully embodied the most beloved Galaxy Note experiences in the Ultra, pioneering a smartphone with the power, performance and creative capabilities of two leading Galaxy innovations in one device.
The Galaxy S Ultra has become the pinnacle of Samsung Mobile innovation, a brand that stands out against all the rest, and soon we’ll show you what Ultra can do in even more device categories.
innovation that lasts
Performance isn’t just more power. It’s also about innovation that lasts, and with less environmental impact.
We are committed to tackling climate change and are guided by our new environmental strategy, which strives to make the technology we depend on more sustainable. That’s why we consider every phase of the product lifecycle with sustainability first.
That means building devices that last longer with greater durability and reliability, incorporating more recycled materials into more components, and collaborating with like-minded partners to bring people together and deliver positive change for people and the planet, while that sets new standards for our industry.
An unprecedented premium experience
On February 1st, at Unpacked, we’ll show you how joint work of innovation and sustainability brings the best premium experience.
At a time when expectations are higher than ever, we’ve raised the bar by pushing the boundaries of the mobile experience – delivering our most powerful mobile experiences you’ll continue to love for years to come.
I can’t wait to share with you what’s next.