Edit of Turin will manage the catering of the Feltrinelli bookshops

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The Edit company of Turin has signed an agreement with the Feltrinelli publishing group for the management of the catering activities which until now have been managed by a subsidiary of the Viale Pasubio group in Milan, the Red company.

«It is a five-year lease of a business unit – comments Alberto Peroglio Longhin, Ad Edit – which concerns five important Feltrinelli bookstores in key locations». These are four book sales points in Milan and one in Florence which already integrate the book business with that of catering and also cultural entertainment: CityLife, Gae Aulenti, Piazza Piemonte and Viale Pasubio (in the design building headquarters of the Feltrinelli Foundation) next to that of Florence in Santa Maria Novella.

As Peroglio Longhin explains «the partnership with Feltrinelli Librerie represents an important stage in the growth path for Edit. Our development plan envisages a national expansion of the integrated and hybrid hospitality model with a strong identity as a place open to sociality, taste, sharing and culture. Edit’s leap forward, with the launch of the new partnership, will bring the points of sale from 3 to 8 and the employees from 60 to 150″.

Edit is a company born in Turin on the initiative and within the Brignone family. The banker Marco Brignone, who passed away a couple of years ago, had marked the relaunch, among other things, of the Murazzi area in Turin with urban regeneration investments. And he had also been a protagonist in the development of the Sansicario area.

Today Edit is a company that manages catering, beer production (300 thousand litres/year) and real estate accommodation and coworking facilities. And it is also present with its own structure in Milan in the Scalo Farini area.