ILLUSTRATION. Director, Diagnostics Division, PT Roche Indonesia Lee Poh Seng said Roche understands the important role of screening and early detection in maintaining health and preventing disease.
KONTAN.CO.ID – The increasing prevalence of diabetes makes it the chronic disease with the third highest mortality rate in Indonesia. Based on data from the Ministry of Health (Kemenkes), in Indonesia diabetes is predicted to increase to 28.5 million people in 2045, however data from the International Diabetes Federation (IDF) states that 74% (seventy four percent) of people living with diabetes are undiagnosed.
Therefore, education to increase public knowledge of diabetes and the important role of diabetes management is crucial. This topic was the main discussion at the commemoration of World Diabetes Day 2024 which was held by Roche Indonesia today.
This activity is a Roche initiative to encourage public awareness of the importance of preventing diabetes, the important role of early detection, and proactive management of diabetes with self-monitoring of glucose.
The celebration of World Diabetes Day began with a healthy walk which was attended by more than 150 participants from the CEO Runner and Great Mother Community. Apart from gaining knowledge about diabetes information through a Panel Discussion entitled Healthy Living with Diabetes presented by specialist doctors, participants also had the opportunity to carry out blood sugar checks during and for participants with high blood sugar results, Roche Indonesia also collaborated with Prodia to provide follow-up tests HbA1C for free.
“In order to improve health services in Indonesia, we are implementing a health transformation program that focuses on six main pillars. One of our priorities is supporting primary care for diabetes. This effort begins with health promotion which aims to provide education and empower the community to be more aware of the importance of preventing and controlling diabetes.
Apart from that, we are also prioritizing an early detection program which can be carried out through Posyandu and Puskesmas. It is hoped that every resident aged 15 years and over will undergo early detection at least once a year. Meanwhile, people who are already sick can carry out routine checks every month. In order for this program to run optimally, we really need collaboration with various partners who care about health.
“This collaboration includes educating the public, implementing early detection, and increasing the capacity of health workers to provide the best service,” said Representative of the Directorate of Prevention and Control of Non-Communicable Diseases (P2PTM) of the Ministry of Health of the Republic of Indonesia, Dr. Tiersa Vera Junita was present to open Roche World Diabetes Day.
Director, Diagnostics Division, PT Roche Indonesia Lee Poh Seng said, “Roche understands the important role of screening and early detection in maintaining health and preventing disease. The increasing prevalence of diabetes in Indonesia requires accessibility of quality health services. Glucose self-monitoring is essential in proactive diabetes management to help individuals manage their condition. “The commemoration of World Diabetes Day is an opportunity for all parties to show solidarity with those who live with diabetes every day and take action to increase public awareness and education as well as access to health services.”
The Important Role of Early Detection and Independent Glucose Monitoring
“The various factors that cause the high prevalence of diabetes in Indonesia are due to several factors, including lack of knowledge about diabetes, unhealthy lifestyles and lack of physical activity. There are far more diabetes sufferers who do not yet know that they have diabetes than patients who have received a diagnosis.
Therefore, independent blood glucose monitoring is an important component in reducing the risk of diabetes complications and must be balanced with adopting a healthy lifestyle such as diligent exercise. “Because, with regular exercise, cells will be more responsive to insulin, which helps maintain blood glucose levels within the target range,” said Internal Medicine Specialist and Consultant Subspecialist in Endocrinology, Metabolism and Diabetes, Dr. Dr. Aris Wibudi Sp.PD-KEMD, FINASIM.
It is known that diabetes can cause several other complications starting from high blood sugar levels. Therefore, prevention efforts are much more important to do. In this case, early detection is the ideal option to prevent the emergence of chronic complications by providing appropriate and fast treatment. Glucose self-monitoring and proactive diabetes management can help lower the risk of complications in people living with diabetes. However, patients often do not monitor their blood sugar regularly, which can lead to the risk of more serious complications.
“Basically, all people have the right to a quality health system, both for people with diabetes and those without. Therefore, examination through accurate early detection is very important to maintain health and prevent disease. That’s why we focus our efforts on educating the general public about diabetes, providing access to reliable diagnostic testing, and equipping people with diabetes on how they can integrate diabetes management. “Let’s work together, we can create a healthier Indonesia for people with diabetes,” concluded Lee Poh Seng, Director, Diagnostics Division, PT Roche Indonesia.
About Roche
Founded in 1896 in Basel, Switzerland, as one of the industry’s first manufacturers of brand-name pharmaceuticals, Roche has grown to become the world’s largest biotechnology company and a global leader in in-vitro diagnostics. The company seeks to discover and develop medicines and diagnostics to improve and save the quality of human life around the world.
We are pioneers in personalized healthcare and want to further transform how healthcare is delivered to deliver even greater impact. To provide the best service for everyone, we partner with many stakeholders and combine our strengths in the field of Diagnostics and Pharmacy with data analysis from clinical practice.
In recognition of our efforts to bring a long-term perspective to everything we do, Roche has been named one of the most sustainable companies in the pharmaceutical industry by the Dow Jones Sustainability Indices for fifteen consecutive years. This award also reflects our efforts to increase access to health services together with local partners in each country where we work.
Genentech, in the United States, is a company wholly owned by the Roche Group. Roche is the majority shareholder in Chugai Pharmaceutical, Japan.
Also Read: Prodia & Roche Diagnostics Launch Next Generation Laboratory Automation System
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Roche’s Recently Cookie-Cutter Campaigns on Diabetes: Sweet Talk or Real Change?
So, here we are, witnessing the Healthcare Avengers (or some of them, at least) making a *big* to-do about diabetes during Roche Indonesia’s World Diabetes Day. Porterhouse steak, a glucose meter, and absurdly serious health statistics—who would’ve thought we’d get a buffet of information just for our health? I mean, when did we start serving a side of awareness with our medical insights? I’ll admit, it’s almost as compelling as a Lee Evans stand-up routine—almost.
The Stats Are Staggering
As it stands, diabetes isn’t just a slippery slope; it’s a steep cliff! The Ministry of Health predicts by 2045, a whopping 28.5 million folks in Indonesia could be diagnosed with diabetes. That’s more people than there are seats at a sold-out Ricky Gervais show! And let me tell you, out of those assessed, nearly 74% are living blissfully unaware that their body is on a sugar rampage. Now that’s a plot twist worth a sitcom!
The article highlights the delicate dance Roche is performing—an elaborate tango of screening, education, and healthy living, hoping the public catches onto the rhythm before they’re swept off their feet by this epidemic.
Walk, Learn, and Test
With over 150 participants in attendance—some pacing, some just there for the coffee—Roche kicked things off with a healthy walk. Because nothing says “let’s get serious about your health” quite like cardio! Not to mention the blood sugar tests, which sounds like a scene from a health horror movie. The initiative, anchored by some strong expert opinions, focuses on informing participants about the spectrum of diabetes. You know, those heart-pumping moments where someone’s blood sugar level goes up, while a panel of specialists hurries to educate not just about disease but about a lifestyle overhaul!
Building Blocks of a Healthier Tomorrow
Lee Poh Seng, from Roche (who definitely isn’t just whispering sweet nothings), emphasized the need for early detection and self-management of glucose levels. It’s like saying, “If you can’t find the sugar, maybe you should check your pantry first!” And yes, those blood tests are critical, but let’s not forget—it’s a combined effort! Do I dare say, *diet and exercise*, or is that too on-the-nose? Get it? “Nose” – like a glucose monitor on the tip of your tongue!
The Punchline: Prevention or Diagnosis?
The focus on preventative measures at the community level is commendable. It’s like they have this whole “safety net” plan for those over 15—checkups galore! But we must ask: are people really going to embrace routine blood sugar checks like they would a cheeky cup of coffee on a rainy day? It might sound easy on paper, but the devil’s in the details. People are more likely to dodge a blood test than dodge a conversation about Ricky Gervais’s latest comedy special!
Lee’s Closing Act
As Lee Poh Seng wrapped things up with a resounding call for collaboration, it left us with a faint echo: “Let’s work together. We can create a healthier Indonesia!” It’s nice and all, but let’s face it—getting everyone on board is like trying to convince someone that broccoli can taste like chocolate. If we can take anything from today’s session, it’s this: whether you’re monitoring blood glucose or controlling hunger pangs during a late-night comedy binge, managing diabetes is no laughing matter, but it certainly doesn’t have to feel like a punchline.
In Summary
Roche Indonesia’s initiative combines the essential elements of education, early detection, and community involvement—a veritable buffet of diabetes fighting strategies. And while we may chuckle at some of the tactics, we really must get serious about health. Because in the grand scheme of things, a healthier Indonesia could be the punchline we all want to hear.
What are the key strategies Roche is using to promote diabetes prevention in Indonesia?
F your fingers!
In all seriousness, the emphasis on collaboration is key. Roche isn’t just playing solo; they’re recruiting community partners like Prodia to ensure that education reaches far and wide. The idea is to transform the health landscape in Indonesia, shaking hands with local health centers and engaging the public in conversations about diabetes prevention. It’s a full-court press, folks!
Let’s Not Sugarcoat the Reality
While Roche’s efforts are commendable, we must consider whether this is just rhetoric or a genuine move towards systemic change. Are these cookie-cutter campaigns really breaking the mold or simply slapping a sweet layer of frosting over a complex issue? It takes more than a ‘World Diabetes Day’ to mend the health culture in Indonesia. There’s a need for sustained engagement, ongoing education, and a broader public commitment to healthier living.
Moreover, with diabetes already creeping into so many lives, regular glucose monitoring is non-negotiable. Dr. Aris Wibudi’s insight into the “silent” nature of diabetes rings true; many people may be wandering through life ignorant of the ticking health time bomb within. Just like your favorite binge-worthy series, detecting diabetes early can redefine a storyline before it heads towards a tragic ending.
The Final Word
As we close the curtain on yet another World Diabetes Day, the spotlight is firmly on the need for consistent action. People must take charge of their health, educate themselves, and most importantly, break away from unhealthy routines that spiral into diabetes. Roche and its partners are laying down the foundation, but building a healthier Indonesia is a collective responsibility. Let’s hope this isn’t just a moment of sweet talk but a real, actionable change that ripples through the community.
After all, in the battle against diabetes, knowledge is power—just be sure not to treat it like dessert!
