€463m profit: At Salzburg, football is a business model

2024-08-13 15:48:08

Red Bull Salzburg generated €463 million in transfer profits over the past decade. This puts us third in Europe.

When beverage company Red Bull, known for its expensive marketing campaigns, discovered football in 2005 and in a move that was probably not well thought out, it renamed Violet Austria Red Bull Salzburg. Salzburg, the situation is not entirely clear…

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#463m #profit #Salzburg #football #business #model

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