E-commerce accounts for 14% of P&G sales in 2022

The North American group of consumer products Procter & Gamble (P&G) closes the fiscal year of 2022 with a turnover of 80,187 million dollars, 5.3% more than 2021 (76,118 million dollars) and 13% more than 2020 ($70.95 billion).

Las company sales grew by 7%while e-commerce sales increased by 11%, representing 14% of the group’s total sales.

All the company’s categories have registered growth in their different regions, highlighting the segment of Fabric & Home Care which represents 35% of the manufacturer’s business, with a volume of 27,556 million dollars registered in the fiscal year of 2022, compared to 26,014 million dollars in 2021, according to data extracted from the P&G annual report.

Followed by the category of Baby, Feminine & Family Care (in Spanish), with 25% of net sales, up to 19,736 million dollars, compared to 18,850 million dollars in 2021. The following Beauty (Belleza)with 18%, up to 14,740 million dollars (14,417 million dollars in 2021); Health Carewith 14%, up to 10,824 million dollars (9,956 million dollars in 2021); and Grooming (Shaving), with 8%, up to 6,587 million dollars (6,440 million dollars in 2021).

Highlights the category of personal Health Care, with a 20% growth in organic sales in 2022, compared to the previous fiscal year, as indicated Jon R. Moeller, group chairman and group chief executive, in the report.

Manufacturer’s products in the Health Care category.

USA, main market

By region, the United States continues to lead the group’s sales, with 49% of the total, which obtained organic sales growth of 8%. Europe follows, with 21%; China, with 10%; Asia-Pacific (8%), Latin America (6%) and India, the Middle East and Africa (6%).

The fiscal year was “another very solid year” as “the execution of our strategies continued to generate sales, profits and positive results in a difficult environment,” he says. Jon R. Moeller, Group Chairman and Group CEO. In short, he continues, “we met or bettered each of our initial goals for the fiscal year.”

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