2023-06-20 04:04:45
It all starts with a ride in Valencia, Spain. Journalists and influencers, leather jackets and plaid shirts, mix for a presentation that seeks to break the codes. Like a good summer hit, you’ll meet at the beach to take part in a little game, “take the most Instagrammable photo, which expresses the Scrambler spirit”, explains the brand representative. Far from being innocent, the idea shows the positioning of Scrambler, a real brand within the brand, with a young identity, more “cool” as the boomers would say. Social networks therefore occupy a central place and allow “content creators” to showcase themselves. After all, why not since this new version seeks to play on its fashion victim side by offering interchangeable fairing kits. You bought it in red and you’re tired of it? For a few handfuls of dollars, or 288 euros, and regarding forty minutes of manipulation, you can switch to “celestial” blue, Icon yellow or make a combination between the nine different colors. It’s a bit like a game of Mario Kart, where you spend more time deciding which player to take than playing a game. And to complicate your task, Ducati has brought out the Café Racer version called Nightshift, and the sportier variant called Full Throttle.
Besides, the atmosphere quickly turns to an evening with friends, pajama party style. The press conference takes place in quiz mode while we sip a small beer. Scrambler teams look like 30-something hipsters and make journalists look like weary daddies. It doesn’t matter, we’ll settle it at table football followingwards. It is above all an opportunity to rediscover the machine, the same, in a different way. The line is a little sharper, still with this full LED round headlight marked with an “X”. We will appreciate the exhaust line which adds dynamism, and manages to remain high scrambler way before disappearing under the bike to hide the now inevitable “bowl” necessary for the exhaust lines to comply with the Euro5 standard. The teardrop tank is still there, a tribute to the 1962 original, with its aluminum sides. Along the way, the youth bike becomes more mature. The false cable in front of the handlebars, motocross style, disappears, the aluminum elements come to decorate the bike with a sense of detail worthy of an Englishwoman like the little “born free” on the tank cap.
To stay up to date with the new generation, the Scrambler gains a beautiful 4.3-inch TFT screen that connects to your smartphone via the Ducati Multimedia system environment. Music, calls, motorcycle management, enough to geek between two rides on the beach. If you’re on the bike, the menu navigation has been improved to customize the character of the bike, the other big evolution of this Scrambler.
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