2024-01-17 14:21:41
The Dubai Shopping Festival concluded its 29th session, which extended over 38 days, during which it presented many entertainment activities, promotions, prizes and celebrations, which contributed to revitalizing the retail, tourism, hospitality and entertainment sectors in the Emirate of Dubai.
The festival also gave local small and medium-sized companies the opportunity to sell their products and musicians and artists to present their best creativity.
More than 200 artists participated in the festival in 45 concerts, and 14 sporting events were organized, including the “Hancock 24 Hour Challenge”, the Dubai Marathon, the “Dubai Invitational” golf tournament, the Dubai International CrossFit Championship, and the Dubai Grand Prix race. Historical grandstand, and many exciting competitions.
The festival’s audience enjoyed 26 live performances and plays in 46 locations across Dubai with the participation of international artists such as Russell Howard, Omid Djalili and Michael McIntyre, in addition to the Blippi show at the Coca-Cola Arena and 200 performing arts events in many entertainment destinations in Dubai, such as Dubai Opera. “La Perle”, “Coca-Cola Arena”, “Global Village” and others.
The event provided hundreds of opportunities to win valuable prizes, with 436 winners receiving prizes worth 25 million dirhams in 436 draws held throughout the festival.
The Dubai Shopping Festival presented the best retail experiences through sales, temporary markets, international brand events, and more, with the participation of more than 100 shopping malls and 850 brands across more than 3,500 stores.
To support the small and medium enterprises sector in Dubai and contribute to strengthening the cultural fabric of the city, 350 local and regional entrepreneurs and vendors in this year’s edition of the festival had the opportunity to display their various products in many destinations in Dubai, including “The Hub” food festival and the “ICONS” exhibition. Fashion, Al Freej Market and others.
The “Etisalat MOTP” market provided an alternative shopping concept during the festival, and the all-new “Canteen
The 11th edition of the Etisalat MOTP Market during the festival achieved great success, as the number of visitors doubled compared to last year, reaching 157,554 visitors over 10 days.
Every day of the festival was a celebration thanks to the unique light displays across Dubai and the drone show sponsored by Emirates Petroleum, which was held twice every night over Bluewaters and The Beach GBR, with the participation of more than 30,000 drones. Throughout the festival, dazzling fireworks displays were held as part of the “Dubai Lights” event and the city’s sky was lit up in 5 locations with a special display during the “321 Festival” at “Skydive Dubai.”
Ahmed Al Khaja, Executive Director of the Dubai Festivals and Retail Corporation, which organized the festival, said that this edition created wonderful moments and memories for both residents and visitors, and enabled retailers and startups to reach new customers.
He added: “Since its launch in 1996, the festival has developed every year, as this year it hosted a group of new events, including “321 Festival” and “Canteen “and “Dubai Ringtones” in the largest edition ever.
Al Khaja thanked the teams, strategic partners, events and marketing partners from the government and private sectors for their commitment and dedication to organizing this distinguished edition of the festival.
The Dubai Shopping Festival was supported by the main sponsor, Jumbo Electronics, and a number of strategic partners, including Al-Futtaim Group, Dubai Festival City Mall, Festival Plaza, Al Saif, Al Zarouni Group, Mercato, Abdul Wahed Al Rostamani Group, and Bluewaters, City Walk, Emirates Airlines, ENOC, Etisalat by E&M, Majid Al Futtaim, Mall of the Emirates, City Center Mirdif, City Center Deira, and Nakheel Malls, Ibn Battuta Mall. “Dragon Mart 2”, “Palm West Beach”, “Nakheel Mall”, “The View”, “The Beach”, and “The Outlet Village”
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