2023-08-06 14:40:58
His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council, said, “The exceptional performance of the tourism sector in Dubai during the first half of this year and the great growth and continuous momentum achieved by this vital sector are in line with the wise vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God protect him, to consolidate Dubai’s position as the best city to work, live and visit in the world, and to strengthen its leading position on the global tourism map as one of the main destinations that lead the growth of the tourism sector in the world, which contributes In achieving the objectives of the Dubai Economic Agenda D33, and reflects the goal of the wise leadership to make the emirate a model of excellence in all sectors worldwide.
His Highness, Crown Prince of Dubai, added, “Dubai’s continued leadership in the global tourism scene enhances our confidence in the concerted efforts of all stakeholders in the tourism sector in the emirate to continue upgrading the ingredients and foundations that ensure the continuation of this outstanding performance and strong indicators for this sector, which represents a major tributary to enhance the economic growth achieved by Dubai in all sectors.” , by expanding the scope of partnerships with the main markets exporting tourism and discovering more opportunities in new markets, and continuing to work to provide real added value to visitors to Dubai from all over the world, ensuring that they spend enjoyable times in the emirate with the aim of achieving its ambitious future goals and aspirations to become the city The most attractive destination for international visitors in the world, and while we are proud of this outstanding performance for the first half of the current year, we seek to benefit from it in continuing the journey of excellence with our insistence on accelerating the momentum to reach advanced levels in the current year and beyond.”
The latest data issued by Dubai Economy and Tourism regarding the performance of the tourism sector during the first half of 2023 indicates that Dubai is moving firmly towards achieving the goals of the Dubai Economic Agenda D33, which was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Chairman of the Council of Ministers. Ministers and Ruler of Dubai, may God protect him, at the beginning of this year, aiming to make the emirate one of the three best economic cities in the world. The number of international visitors to Dubai during the first half of 2023 recorded record numbers, an increase of 20 percent compared to the same period last year, as the emirate received 8.55 million international visitors during this period, exceeding the pre-pandemic rates, which recorded 8.36 arrivals. One million international visitors in the first half of 2019, cementing Dubai’s position as the most visited destination in the world.
The data issued by “Dubai Economy and Tourism” confirms Dubai’s position as the fastest recovering destination in the world, as it far exceeded the expectations issued by the United Nations World Tourism Organization that the number of international visitors would reach between 80-95 percent of pre-pandemic levels. this year. This record performance for the first half came as a result of following a clear strategy under the directives of the wise leadership, in addition to the tremendous tourism potential that Dubai enjoys and the various offers it offers that make it a preferred destination to visit, as well as the continuous focus on the approach to diversifying markets and geographical regions, as well as the distinguished support from partners. , especially with regard to the marketing initiatives and campaigns launched by the Department of Economy and Tourism in Dubai.
Dubai is the best global destination
The remarkable success achieved by Dubai during the first half of the year 2023 comes as a natural result of the diversity of tourist attractions and experiences offered by the emirate to meet the aspirations and budgets of various visitors, as it provides visitors with a wide range of recreational activities, including cultural festivals and various events, as well as a wide choice of food. From various countries to make their visits to the emirate unforgettable, which strengthened its position and made it crowned for the second time as the best global destination in the 2023 Travelers’ Choice Awards from “Trip Advisor”, to be the second city in history to receive this award for two consecutive years. During the first half, the emirate witnessed a remarkable diversity in the categories of visitors, as it attracted visitors looking for entertainment, adventures and cruises, and those interested in sporting events, and food lovers, in addition to those interested in environmental activities, which reflects the effectiveness and efficiency of the department’s strategy and its efforts to introduce the various tourism offerings and components that it enjoys. has the emirate.
Commenting on these results, His Excellency Helal Saeed Al Marri, Director General of the Department of Economy and Tourism in Dubai, said: “This remarkable increase in the number of international visitors in the first half of this year, which exceeded pre-pandemic levels, represents the commitment of various parties to achieving the vision of His Highness. His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God protect him, to transform Dubai into the most visited city in the world and an influential and effective destination in the global tourism scene.This achievement enhances Dubai’s position and makes it take steady steps to become among the top 3 International destinations for tourism and business, in line with the objectives of the Dubai Economic Agenda D33. During the past period, we have been keen to increase the attractiveness of Dubai as a preferred destination to visit, to attract more travel enthusiasts from different countries of the world.”
His Excellency added, “This great achievement is evidence of the joint and relentless efforts of the partners, in addition to the city’s high flexibility in meeting the growing global demand, during which it was able to maintain its attractiveness to international travelers, which made it witness strong levels of growth in traditional and emerging markets.” .
Strong performance in key regions
During the first half of the year 2023, the Western European region significantly accounted for a large share in the number of visitors to Dubai, accounting for 20 percent of the total international visitors to the city, while the GCC and Middle East and North Africa regions recorded 28 percent, which confirms the attractiveness of Dubai. The emirate as a favorite destination for visitors from neighboring markets. The South Asia region contributed 17 percent of the total visitors, while Russia, the Commonwealth of Independent States and Eastern Europe recorded 14 percent, the North and Southeast Asia region contributed 8 percent, and the Americas, Africa and Australasia regions accounted for 7 percent, 4 percent and 2 percent, respectively.
Exceptional performance in key markets
The emirate witnessed a revival in the tourism sector during the first half of 2023 from the main markets, as a result of marketing campaigns that showcase the advantages and attractiveness of Dubai, as well as its location within various continents of the world, as cooperation is taking place with more than 3,000 international partners, along with local partners, to provide unique experiences for visitors. City.
The highest hotel occupancy rates in the world
During the first half of 2023, Dubai hotels achieved high growth rates in all hospitality indicators that exceeded pre-pandemic levels, as the average occupancy rate for hotel rooms reached 78 percent, which is among the highest rates in the world, an increase of 2.2 percent compared to the average occupancy rate achieved during The first half of 2019. Local and international investments in this sector also led to an increase in the number of hotels in the emirate, as the hotel capacity in Dubai at the end of the first half of this year reached 810 hotel establishments and 148,689 hotel rooms, compared to 714 hotel establishments and 118 ,345 rooms at the end of the first half of 2019, i.e. a growth rate of 13 percent in the number of hotels and 26 percent in the number of hotel rooms.
Visitors spend longer periods in Dubai hotels, as the average length of stay was 3.9 nights, compared to the rates achieved during the first half of 2019, which were 3.5 nights. While the number of hotel room nights booked as of January 2023 amounted to regarding 20.73 million nights, a growth rate of 12 percent, an increase of 32 percent compared to the pre-pandemic period in the first half of 2019.
During the first six months of this year, the average room rate was 534 dirhams, exceeding the average room rate in the first half of 2019, which amounted to 444 dirhams, which is equivalent to an increase of 20 percent. Revenue from available rooms increased by 24 percent compared to the first six months of the pre-pandemic period of 2019, and recorded 415 dirhams in the first half of 2023 compared to 336 dirhams for the same period in 2019.
For his part, His Excellency Issam Kazim, Executive Director of the Dubai Corporation for Tourism and Commerce Marketing, said: “The exceptional results achieved by the tourism sector in Dubai during the current year reflect the future strategy within the ambitious vision of our wise leadership to make Dubai the preferred destination for life, work and visit in line with Dubai Agenda D33.” Dubai is gaining momentum despite the intense global competition in the tourism system, thanks to its distinctive and diverse tourism potentials and offers, as well as joint work with local partners from the public and private sectors as well as international ones in order to provide exceptional experiences capable of attracting more visitors, which contributes to In strengthening Dubai’s position as a preferred destination to visit.This distinguished partnership formed the basis of our growth strategy to pave the way for us to coordinate joint visions and efforts to attract more visitors.As we look forward to achieving more achievements, we renew our commitment to providing unforgettable experiences for residents and visitors. Dubai, with our keenness to set new standards that contribute to the promotion of the sector globally.”
The center for cruises and yachting in the region
Dubai celebrated the success of the 2022/2023 cruise season, in a step that comes within the framework of the emirate’s commitment to consolidate its position as a leading cruise center in the region, as it witnessed a remarkable increase of 125 percent in the number of cruise visitors, as it received 762,887 visitors through the port terminal. Rashid Cruises and Dubai Harbour, and the number of ships that docked in the emirate increased by approximately 29 percent compared to the previous season.
Dubai has established its leading position in the field of yacht tourism, as the emirate enjoys advanced infrastructure, modern facilities, sunny weather throughout the year, luxurious marinas, rich maritime history, and stunning coastal views. Continuous investments in marine infrastructure, drafting appropriate legislation, and organizing distinguished marine events also contribute to strengthening Dubai’s position in the marine tourism sector.
An exceptional position for the food and restaurant sector
Dubai has focused its efforts on upgrading the food and restaurant sector in the emirate with the aim of consolidating the emirate’s position on the global map in this field, as the Michelin Guide was launched, which includes nearly 90 restaurants, and 17 restaurants were included in the “Bib Gourmand” list, and 3 other restaurants in the list of the best restaurants. In the World for 2023 included Ossiano Dubai, Orfali’s Bro’s Bistro, and Tresind Studio. Dubai has more than 13,000 restaurants and cafes serving dishes and foods from more than 200 countries, which contributes to strengthening the food and restaurant sector in the city to meet the taste of all individuals with their various aspirations. The “Gault & Millau” guide, which includes a list of the best brands specialized in serving fine dining in the world, has established its position in the city by highlighting the food and restaurant scene in Dubai through its annual guide.
A global destination for events
In the first half of this year, Dubai has proven its worth and commitment to strengthening the events sector at the local level by hosting and organizing many entertainment festivals and prominent commercial events around the world, the most prominent of which are the Dubai Food Festival 2023, the Dubai Festival of Games and Digital Sports, in addition to summer surprises. Dubai, and the emirate is preparing to host the Dubai Fitness Challenge next October, and the 28th edition of the Dubai Shopping Festival in December 2023.
The emirate was able to achieve more achievements through the business events it hosted within the framework of the meetings, incentives, conferences and exhibitions sector during the first half of this year, most notably the Gulfood exhibition and the Arabian Travel Market, as these exhibitions contributed to the consolidation of Dubai’s position as a prominent global destination for business and tourism. .
An attractive destination for ecotourism and sustainability
Dubai has succeeded in consolidating and doubling its efforts to enhance its position as one of the leading sustainable tourism destinations in the world, in conjunction with the Year of Sustainability in the United Arab Emirates, and in compliance with the Dubai Tourism Strategy, in which sustainability has a special place, as Dubai is preparing to host the Conference of the Parties to the United Nations Convention framework on climate change (COP 28) during the current year at Expo Dubai, as part of Dubai’s support for the UAE’s efforts to reach climate neutrality by 2050, and in line with the United Nations goals for sustainable development.
The Department of Economy and Tourism in Dubai contributed to achieving qualitative leaps in the level of sustainability, by hosting many activities within the “Dubai Sustainable Tourism” initiative, especially the launch of the “Dubai Seal for Sustainable Tourism”, which will be awarded to hotel establishments that achieve the highest percentage of compliance with the 19 sustainability standards approved by Circle. These standards include the efficiency of energy and water use rationalization, waste management programs, as well as the implementation of awareness and training initiatives for employees, which contribute to strengthening the hotels’ efforts to achieve all environmental sustainability goals set by the department.
The Department of Economy and Tourism in Dubai will continue its cooperation with its partners in pursuing business strategies that contribute to achieving more success for the tourism sector, so that Dubai remains a center of creativity, innovation and technological progress, and is able to attract talented cadres from different countries of the world, and create new and promising opportunities of additional value and feasibility for residents and visitors. City
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