Dreamland and Dreambaby Closure Announcement: Impact, Acquisitions, and Future Plans Revealed

2023-04-19 09:49:00

According to the unions, the six stores that will close their doors permanently are the following: Dreamland in Hasselt, Dreambaby in Drogenbos, Vilvoorde, Huy, Tienen and Beveren.

The Belgian company ToyChamp and Colruyt have also concluded an agreement in principle for the acquisition of 75% of the shares of Dreamland. The brand will however continue to exist.

It’s a shock“said Mr. Wellens after the works council. “Management was empathetic. She is well aware of the magnitude of such an announcement“, nevertheless tempered the trade unionist, specifying that the exchanges with the management were going “one step further than Delhaize“.

The 48 Dreamland stores will remain closed on Wednesday to inform staff about the restructuring plan and the future takeover by ToyChamp, management said. Dreambaby establishments that are not affected by the Colruyt group plan should be open.

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