2023-06-29 19:47:46
The Bucher Group asked the design agency Dragon Rouge to think regarding the strategy of its Group brand but also of its Parisian restaurant brands (River Café, Murat, Gallopin, Café la Jatte, Mamacita). Dragon Rouge then “entered into immersion” in a world in full development, within an offer “halfway between traditional catering and gastronomy, with a touch of festive and event-driven”. Initially, Dragon Rouge wanted to develop the Bucher Group towards Maison Bucher, a house of passionate restaurateurs. The agency has thus created a whole graphic and semantic territory for the Maison Bucher. The second stage of this work was to “give uniqueness” to its restaurant brands. Dragon Rouge has worked on all mediums of expression (photos, websites, social networks). Short films have also been produced.
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