Just as the British boot brand Dr. Martens announced its departure from the mexican market this month. Other brands have left the country for different reasons.
Dr. Martens It was launched in 1960 by the German military physician Dr. Klaus Maertens. During the 70s he became an icon of punk culture and in the 90s of the grunge movement.
In 2014, the company arrived in Mexico and following eight years of history, on February 15 it closed its website and its physical stores located in: Roma, Centro, Polanco and Guadalajara.
Dr. Martens is not only leaving Mexico, in January he retired from Argentina.
Although the company did not specify the reason for his departure, it is known that since he had no local productiondepended on the approval of production and exports from the parent company in England.
read also Why is Dr. Martens leaving Mexico?
In Argentina, foreign affiliates face many limitations and high costs to import products.
Best Buy
In December 2020, the technology specialty store chain, Best Buy, made the decision to close its operations in Mexico.
The company informed its investors that its departure from the country was due to the effects of the Covid-19 pandemic, which generated a drop in consumption, employment and economic growth.
Best Buy lasted 13 years in the country and some experts consider that, beyond the effects of the pandemic, it was unable to compete with Amazon.
The firm closed 49 branches in the country.
no apron
The home food delivery platform, SinDelantal, also stopped operating in Mexico since December 2020, as a result of “intense competition in the food delivery industry”, where it competed with Uber Eats, Didi Food and Rappi, among others. .
Founded in 2012, SinDelantal was one of the first food delivery apps in Mexico.
But three years later, the Danish company Just Eat bought the startup, with projections to invest and increase the number of users and restaurants.
However, Just Eat was unable to compete with well-funded platforms like UberEats, Didi Food and Rappi.
iFood, the owner of 49% of Sin Apron, will continue its commitment to the Brazilian and Colombian markets.
Juan Valdez
In 2018, the Colombian coffee brand, Juan Valdez, also decided to lower the curtain on its branches in Mexico.
The company was created by the National Federation of Coffee Growers of Colombia and its exit from the Mexican market was due to the fact that the Mexican partners Kaffeehaus incurred in “breach of contract”, but no further details were given.
Juan Valdez had eight stores in Mexico and an aggressive expansion plan that might not materialize.
Dentimex
In March 2020, the dental chain of Spanish origin, Dentimex, closed its 39 branches in Mexico.
In this case, Dentix, the Spanish parent company, put up for sale its operation in Mexico and in other parts of the world. In the country alone he owed 20 million euros.
The company left several treatments unfinished and some clients continued to charge their credit card for treatments not received.
Sir Winston Churchill’s
In May 2020, the British food restaurant, Sir Winston Churchill’s located in the Polanco neighborhood closed its doors following 48 years of service.
The restaurant opened its doors in 1972 when businessman Rey Fernández Ruiz and his English wife, Jane Person, converted a British Tudor-style mansion into one of the best-known restaurants in Mexico City.
The restaurant auctioned all the objects that were part of its history such as crockery, tablecloths, works of art, musical instruments, cutlery and even the dessert cart.
Carrefour
In 2005, the French supermarket chain, Carrefour, also left Mexico because it was unable to compete with the price war between established self-service stores.
Its 29 supermarkets and another two under construction were acquired by the Chedraui group.
Carrefour decided to focus on reinforcing its presence in the European market, where 80% of its sales come from.
vcr/rdmd