2023-08-19 08:35:43
(Original title: Douyin e-commerce and Kunming reached a cooperation agreement to help the local build a flower live broadcast e-commerce industry cluster)
On August 19, the “Yunhua Industry and Live Streaming E-commerce Innovation Summit Forum and Yunhua Upstream Supply Chain Innovation and Development Conference” was held at the Dianchi International Convention and Exhibition Center in Kunming, Yunnan. At the forum site, Douyin E-commerce and the Kunming Municipal Bureau of Commerce signed a cooperation agreement. The two parties will give full play to their respective advantages, realize resource sharing, and build a sustainable partnership. The cooperation will focus on flower and green plant trading and planting areas such as Chenggong, Yiliang, Jinning, and Songming under the jurisdiction of Kunming, and will promote the strengthening of the local flower industry by means of key business incubation, supply chain building, and marketing event planning. chain, helping Kunming to build a gathering area for the development of the flower live broadcast e-commerce industry.
Caption: Douyin E-commerce and Kunming Municipal Bureau of Commerce signed a cooperation agreement on the development of the flower and green plant industry
Leaders from China Communications and Transportation Association, Yunnan Provincial Department of Commerce, Kunming Flower Industry Chain Office, Kunming Bureau of Commerce and other departments, as well as e-commerce platforms, listed companies, financial institutions, investment institutions, supply chain companies, and well-known flower planting cooperatives in Yunnan Hundreds of representatives from enterprises, logistics and warehousing companies, and important transportation companies in various provinces and cities gathered together to promote continuous empowerment for the upward growth of Yunnan flower sales, expand and deepen the digital and intelligent development of its entire industrial chain, and further strengthen the “global No. 1 flower industry belt in Yunnan”. 2. Leading advantage of “No. 1 in Asia”.
Yang Yong, the person in charge of the flower gardening industry of Douyin e-commerce, said that the flowers directly from the place of origin in Yunnan are entering thousands of households across the country through platform live broadcasts, short videos and shopping malls. In 2022 alone, the number of merchants on the platform from the Yunnan flower industry belt will increase by 4 times year-on-year, and a total of 548,000 live broadcasts of Yunnan flowers will be broadcast. During the same period, relevant consumers increased by 3 times, and payment GMV maintained a rapid growth trend. During the Yunnan special event of the Douyin e-commerce agricultural aid project “Mountain goods on the headlines”, the “flower economy” has grown significantly. The sales of local hydrangeas increased by 627%, and the sales of succulents, roses, and carnations all doubled.
In this cooperation with the development of Kunming’s flower and green plant industry, Douyin E-commerce will launch a series of targeted support policies to strengthen the cultivation of new businesses and drive the growth of leading businesses. The platform will also give full play to its characteristics, and use e-commerce marketing activities to promote the brand of the industrial belt at the seasonal node of the flower outbreak. On August 16, the “Douyin Qixi Gift Season” specially launched a special flower sales event. Selected Kunming flowers and green plants and other industries to bring good goods, together with e-commerce experts and brand merchants, through short videos, live broadcasts, shopping malls, etc. The way to deliver bouquets and romance to thousands of households, and enhance consumers’ shopping experience through service functions such as “arranged day delivery” and “unpacking worry-free”.
It is reported that Douyin e-commerce has become an important channel for consumers to buy flowers because of its advantages in global interest e-commerce, which can fully display the product characteristics and spiritual connotation of flowers. The consumption of flowers, especially the consumption of flowers and gifts, ushered in explosive growth in Douyin e-commerce. Taking this year’s Valentine’s Day as an example, the GMV of flower payment has increased by more than 170%, the order volume has increased by more than 160%, and the number of authors who brought goods has increased by 210%. The data trend shows that there is still huge room for growth in flower consumption in Douyin e-commerce, and more and more creators are joining the ranks of flower delivery and generating revenue.
Source of this article: Financial Report Network
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