Guangzhou (Gasgoo)- Dongfeng Motor proudly launched its eπ brand of new energy vehicles by unveiling the eπ008 five-seater SUV at the illustrious Auto Guangzhou 2024 on November 15, marking a significant step in the EV market with a competitive starting price of 206,600 yuan. This new offering is versatile, available in both range-extended electric vehicle (REEV) and pure electric vehicle (BEV) variants, and includes an impressive four trim levels, catering to a variety of customer needs.
Photo credit: Dongfeng Motor
The pricing and specifications for the four trims are as follows:
210Max REEV Version: With a competitive price tag of 206,600 yuan, this model impresses with a fuel consumption of 4.7L/100km according to the China Light-Duty Vehicle Test Cycle (CLTC) and boasts an impressive combined range of 1,300 km, making it ideal for long journeys.
210Ultra REEV Version: The 210Ultra trim, priced slightly higher at 211,600 yuan, maintains the same efficient fuel consumption and outstanding combined range as its Max counterpart, providing consumers with additional features while retaining performance.
636Max BEV Version: Also starting at a price of 206,600 yuan, this model stands out with its ultra-low power consumption of just 14.7 kWh/100km and a robust range of 636 km (CLTC), catering to eco-conscious drivers.
636Ultra BEV Version: The 636Ultra variant, similarly priced at 211,600 yuan, shares the same energy efficiency and range parameters as the Max version, providing consumers with a seamless upgrade option.
The eπ008 exhibits considerable dimensions with a length of 5,002 mm, a width of 1,972 mm, and a height of 1,732 mm, while the spacious wheelbase measures 3,025 mm, ensuring ample cabin space for all occupants.
Photo credit: Dongfeng Motor
The interior of the eπ008 is equipped with cutting-edge features including a 15.6-inch floating central control screen that enhances the user experience, along with a digital instrument cluster that measures 8.8 inches (upgraded to an impressive 10.25 inches for Ultra trims). It also includes a 9.2-inch digital rearview mirror and is powered by the advanced Qualcomm Snapdragon 8155 chip. Additional innovative functions comprise four-zone voice recognition, customizable 64-color ambient lighting, an intelligent fragrance system, and the convenience of smartphone remote control.
What are the key features that set the eπ008 SUV apart from other electric vehicles in the market?
**Interview with Dongfeng Motor Executive on the Launch of the eπ008 SUV**
**Interviewer:** Thank you for joining us today. Dongfeng Motor recently unveiled the eπ008 at Auto Guangzhou 2024, which is the first model under your new eπ brand. Can you tell us what the main highlight of this launch is?
**Dongfeng Executive:** Thank you for having me. We’re thrilled to introduce the eπ008, especially as it represents our commitment to the new energy vehicle market. Its versatility is a key highlight, offering both a range-extended electric vehicle (REEV) and a pure electric vehicle (BEV) version. With a starting price of 206,600 yuan and four distinct trim levels, we believe it caters to a wide array of customer preferences and needs.
**Interviewer:** The pricing seems very competitive. Can you elaborate on the features of the REEV version, specifically the 210Max?
**Dongfeng Executive:** Absolutely! The 210Max REEV Version, priced at 206,600 yuan, offers a remarkable fuel consumption rate of just 4.7L/100km based on the China Light-Duty Vehicle Test Cycle (CLTC). One of its standout features is the impressive combined range of 1,300 km, making it a perfect option for long-distance travel. It truly merges performance with efficiency.
**Interviewer:** That’s quite impressive. With the rising competition in the EV market, how does Dongfeng plan to differentiate the eπ008 from other offerings?
**Dongfeng Executive:** Our strategy focuses on delivering unmatched value and versatility. The eπ008 isn’t just about being a good EV; it’s about being adaptable to various lifestyles—whether you seek a daily commuter or an adventurous road trip vehicle. We also emphasize advanced technology, safety features, and a user-friendly interface that enhances the driving experience.
**Interviewer:** what kind of customer feedback are you anticipating with the launch of the eπ008?
**Dongfeng Executive:** We’re hopeful for positive feedback, particularly for our well-rounded approach to affordability, performance, and sustainability. Customers are increasingly concerned about these factors, and we believe that the eπ008 will resonate well with their expectations. We’re looking forward to engaging with our customers and continuing to innovate in response to their needs.
**Interviewer:** Thank you for your insights! It’s exciting to see Dongfeng making such strides in the EV landscape.
**Dongfeng Executive:** Thank you! We’re excited too, and we look forward to making a significant impact in the new energy vehicle market.
