Until next Sunday, April 24, Cerveza Corona will deliver 50 double trips to Corona Island, located 40 minutes from Cartagena by speedboat.
© Courtesy Corona Beer
Corona Island reflects the brand’s deep connection to nature, as well as its purpose to protect the oceans.
Paradise beach, sustainability, Caribbean, deep connection with nature, unforgettable vacations and beer, who doesn’t know the plan? Therefore, Corona, Inspired by the care of the oceans and paradises, it will open an island in the heart of the Colombian Caribbean that will be the first to have the “Blue Standard by Ocean Global” seal in the country. And, best of all, is that for its official inauguration Cerveza Corona will deliver fifty double trips that include transportation, meals, lodging and brand beers.
“We want to welcome you to a destination that integrates the highest standards of sustainability. And it is that Corona Island is precisely the reflection of the continuous commitment that as a brand we have with the conservation of the oceans and paradises”, he comments. Juanita Leon, director of global brands and crafts of Bavaria. And she adds: “To date, we have worked with more than 68,000 volunteers to clean more than 1,400 beaches and have protected more than 250 islands. Our purpose is to continue making a contribution to the environment and provide our consumers with unique experiences that reconnect them with their natural environment.”
How to take part?
In the first instance, it should be noted that more than 10 countries participate and only the winners of each country will be able to visit the Island. first step to win the double trip is to buy at least one six pack of Cerveza Corona, in any of its presentations, both in supermarkets and on e-commerce platforms; and then upload your purchase invoice on the website www.cervezacorona.co/isla-corona. Likewise, during the dynamic, the brand will launch several special promotions through platforms such as Tiendas Ya and in other e-commerce.
From now, and until April 24, Those interested can register on the official website of Cerveza Corona to receive, via email, all the instructions to be more likely to take the trip, which also includes activities on the island that reconnect with nature, such as yoga, snorkeling and diving. However, those who do not win it will be able to participate for other prizes, such as a mini-fridge or a branded merchandising kit.
The island and its experience
Corona Island, located forty minutes from Cartagena by speedboat, is a destination focused on sustainability and it is for this reason that the beer brand made an alliance with Oceanic Global to become the first island fully verified with the seal “Blue Standard por Ocean Global”which certifies the elimination of plastic in the value chain and operational sustainability.
During their stay on the island, guests will have the opportunity to learn more about the connection and care with nature, as well as enjoy moments of relaxation while enjoying the sea. Additionally, they will be able to relax in the midst of the harmony of nature, taste typical dishes of the region and enjoy the exuberant landscapes of the island.
“Corona is so connected to the environment that we decided to protect an island and make a paradise as natural as our beer. This is so that our consumer can disconnect and live the purpose of the brand at another level, in a paradise located in Colombia”, he assures. Juanita Leon.
“Now more than ever people need to travel, disconnect from the routine and reconnect with nature. For this reason, we invite people from all over the world to a paradise with the highest standards of sustainability. Our objective with the island is that our consumers fall in love with this natural paradise and join our desire to preserve paradises around the world. Isla Corona reflects that sustainability is also our business and that creativity is an ally in caring for the environment”, concludes León.
And what are you waiting for to participate and live first-hand the relaxing and natural experience of Corona Island?