2023-11-08 15:01:08
DJI announces the new DJI Mini 4 Pro
On the 26th, DJI, a global leader in drone and aerial capture technology, through its Official DJI Store, announced the start of sales of the new DJI Mini 4 Pro in Brazil. With innovative features and an improved design, the DJI Mini 4 Pro puts high-quality aerial capture within the reach of enthusiasts and professionals and expands the benefits of the “Mini” line – already desired by many.
The brand’s latest innovation, the DJI Mini 4 Pro, offers aerial capture with cutting-edge technology and practicality
The DJI Mini 4 Pro records videos with HDR technology and in 4K/60 fps and 4K/100 fps, offering more vibrant and detailed images, along with 48 MP RAW images and state-of-the-art SmartPhoto. With a wide range of colors that exceeds a billion options, the launch provides images with vivid and highlighted details, as well as richer tones. In addition to the new features, DJI reinforces its commitment to customer satisfaction and the official store in Brazil guarantees benefits such as: 12 months warranty, Anatel certification, technical assistance in Brazil, national and international certifications and invoice issuance.
Flight autonomy
With flight autonomy of up to 45 minutes and a weight of less than 249g, the DJI Mini 4 Pro was designed to ensure practical movement, allowing agile and dynamic maneuvers, in addition, it has “Night Mode” – an improved algorithm for reducing noise. night video noise that ensures crisp, clean recordings straight from the camera in low-light environments. It also allows live transmissions in stable FHD at 1080p/60 fps at a distance of up to 20 km and an omnidirectional obstacle detection system, with sensors at all angles, ensuring greater safety by guaranteeing automatic braking and deviations during the flight.
“The DJI Mini 4 Pro represents a milestone in our innovation journey as official representatives in the country. Being able to follow the global launch and providing this to the Brazilian market is a huge satisfaction. We are excited to offer creators and enthusiasts an aerial capture tool, within the “Mini” line, that redefines the quality and performance standards already characteristic of the brand”, says Henrique de Freitas, commercial director at DJI Brazil.
Commercial strategy
Regarding the sales and marketing strategy, in just under four hours from the start of sales, more than three hundred and fifty units were sold nationally, an average of 1.5 pieces per minute, highlighting the desire of Brazilians to purchase the launch . “The marketing strategy for DJI is to understand and meet the needs of our customers, connecting the brand with the public in an effective and relevant way, creating strong bonds with trust and driving sales success.” adds Cristiano Fares, head of marketing at DJI Brazil.
The DJI Mini 4 Pro is available in two different combos, allowing fans and professionals to choose the option that best meets their specific needs. For more information regarding the launch and purchasing options, visit the official DJI website.
About DJI
DJI is a world leader in drone and aerial capture technology. The company is dedicated to making aerial capture accessible and reliable for creators and innovators around the world. Headquartered in Shenzhen, China, with offices around the world, DJI produces drones and image stabilizers that are used in a variety of industries, from film and photography to agriculture, security and research.
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