Diwali Celebration in the US: Impact on Retail Sales and Cultural Recognition

2023-11-12 10:40:17

New York: During the festive season, most of the businessmen will get better results. In the US, retailers get huge sales during the festive seasons like Halloween, Thanksgiving and Christmas. This time, contrary to the norm, the Diwali celebration has also seen a large increase in sales in the American market.

Diwali is mainly celebrated in the US by Hindus, Jains and Sikhs. In 2022, President Joe Biden hosted a Diwali celebration at the White House. The state of Pennsylvania has added Diwali to its list of official holidays. In New York, the mayor closed schools on Diwali.

Consumers spend on gifts, food for parties, festive decorations and floral arrangements to celebrate the holidays. Statistics show that South Asians spend money during Diwali on things like buying new clothes, buying new accessories and painting their houses.

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