2023-08-10 11:30:00
O Disney+ might be the first major service to follow in the footsteps of Netflix in the fight once morest password sharing by subscribers. The news was given by the CEO himselfChief executive officeror executive director.”>1 da disney Bob Iger, during the company’s fiscal third quarter financial event. He justified the measure as a tactic to boost the monetization of the streaming platform.
Giving a forecast to begin updating Disney+’s additional terms and sharing policies towards the end of this year, Iger said that Disney is “actively exploring” ways to handle account sharing – which, according to him, is a real priority to expand the company’s business.
Having lost subscribers in the United States and Canada during the last fiscal quarter, Disney+ may have the opportunity with future restrictions to expand not only revenue, but the gross amount of paying users – as happened to Netflix following the “anti-sharing” strategy ” come into effect.
price increase
Still on the subject of boosting revenue, Disney+ is also planning to raise the price of its ad-free plan in some markets. In the USA, according to the Variety, the Premium modality of the service will go from US$11 to US$14 per month starting in October. Hulu and the “combo plan” (along with Disney+ for a more affordable price) will also undergo readjustments.
As Disney’s streaming business model is different in Latin America, it is not possible to know if (or how) the readjustment will arrive here — since, in Brazil, Disney+ is “sliced” into two services (Disney+ and Star+) . The two platforms (as well as the combo) have already had their values readjusted in Tupiniquin lands this year, it is worth remembering.
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via TheWrap
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