Disney+ PlusWalt Disney’s streaming service, will begin apply restrictions to prevent users from share the use of accounts and passwordsa measure that will begin to be applied in some countries starting in June, the company’s CEO, Bob Iger, announced on Thursday.
Disney Plus: Date on which it will prohibit the use of shared accounts in Mexico
In an interview with the American network CNBC, the director of the company explained that the measure will be generalized. Worldwide from Septemberthe above as part of the actions of one of the largest entertainment conglomerates for boost subscriber numbers.
Iger also pointed to the need for consolidation in the streaming industry and said Disney would “eventually” seek double-digit margins for the business as part of its aggressive growth strategy.
The measure seeks to copy the steps of its competitor Netflix which, following implementing a similar action, earned it an increase in the number of new accounts, adding nearly 22 million subscribers in the second half of 2023 and exceeding Wall Street expectations.
Disney is trying to revitalize its film and television franchises, as well as looking to make its streaming unit profitable and find partners to build the sports network’s digital future. ESPN.
Just a few weeks ago, Maxthe new name of the platform HBO MaxHe reported that It would also not allow the use of shared accounts.a practice that its peers such as Netflix and Disney+ have tried to stop.
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2024-07-16 09:41:30
