The two-minute trailer debuted when the film’s stars Melissa McCarthy and Halle Bailey presented it onstage at the Dolby Theatre.
According to IndieWire, Disney set aside over $10 million to run ads during ABC’s broadcast, far more than the standard cost for a 30-second spot that costs “$1.6 million to $2.1 million.”
The American broadcaster ABC is Disney’s flagship property, but in fact the company paid the network $10 million to air a commercial for The Little Mermaid during the Oscars.
“The actual money actually changed hands,” the publication reported, with a source saying that media companies are generally treated as “church and state.”
‘The Little Mermaid’ Trailer Shown at the 2023 Oscars
Source: Instagram
According to Variety, Disney has sold all of its ad slots — typically 60 to 70 ad slots — for between $1.6 million and $2.1 million.
The Little Mermaid used five 30-second clips to show, so it cost regarding three times as much to watch the trailer at the Oscars, an insider said.
Pfizer, Sony, Starbucks, Rolex and Verizon are among the brands buying ad time at the 2023 Oscars.
While the new adaptation sparked a lot of controversy criticizing Disney’s production, including artistic choices made by directors and animators, The Little Mermaid’s release generated just as significant support, especially from those excited to see themselves as the iconic Disney princess. We are talking regarding dark-skinned fans of fairy tales.
https://www.youtube.com/watch?v=SEjZaf3WTlI
