Name a company “Disney” Executive Director to lead the entertainment giant’s strategy in the virtual world of “Metaverse”. The appointment relates to Mike White, who has been with the company for more than 10 years, and will oversee a team that includes senior leaders.
In a note to the staff published “BBC” In it, CEO Bob Chuck said Metaverse is the “new platform for great storytelling” to explore.
And tech giants, including Meta and Microsoft, have already begun pouring billions of dollars into the world. “Metaverse”.
In the memo, Entanglement described the Metaverse universe as “an ideal place to pursue our strategic pillars of excellence in storytelling, innovation and audience focus.”
“Teams across the company are exploring this new board, and I was amazed by what I saw,” he said.
White will become Disney’s senior vice president of storytelling and consumer experiences. In the newly created role, he will allocate resources, explore partnerships, encourage knowledge sharing regarding Metaverse, and lead a team with skills including technology, strategy and storytelling, the company said.
Disney said it sees Metaverse as the next evolution of the nearly 100-year-old storytelling tradition.
“Today, we have the opportunity to connect these universes and create an entirely new paradigm for how audiences experience and interact with our stories,” Chabak said in the memo.
The announcement comes as Disney is experiencing significant growth. Last week, Disney said sales at its US theme parks had jumped above pre-pandemic levels.
It also announced that the streaming service Disney Plus had added 11.8 million subscribers in the last three months of 2021, bringing the total to nearly 130 million worldwide.