Disney forms business unit for AI and augmented reality

Disney forms business unit for AI and augmented reality

The new Office of Technology Enablement will be led by Jamie Voris, the film studio’s chief technology officer (CTO), according to an email seen by Reuters on Friday.

Voris has previously led the development of Disney’s app for the Apple Vision Pro mixed reality device. Manager Eddie Drake will replace Voris as the studio’s CTO.#

“The pace and scope are profound”

“The pace and scope of advances in AI and XR (extended reality) are profound and will continue to impact customer experiences, creative endeavors and our business for years to come – so it is critical that Disney explores the exciting opportunities and controls the potential risks,” wrote Alan Bergman, co-chairman of Disney Entertainment.

The Office of Technology Enablement, which will start with a core leadership team, is expected to grow to about 100 employees, according to a person familiar with the matter. Disney has built expertise across the company to capitalize on emerging technology.

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**Interview with Jamie Voris, ‍Head of Disney’s New Office of Technology Enablement**

**Interviewer:** Thanks for joining us today,‍ Jamie. Congratulations on your new ‌role​ leading the Office of Technology Enablement.‌ Can ⁣you tell us a⁣ bit ⁢about what this⁣ office aims⁢ to achieve?

**Jamie Voris:** Thank you! I’m excited to be‌ here. The Office of Technology Enablement is set up to focus on the integration of ​artificial intelligence and ‍extended​ reality into ‍Disney’s creative and ‍operational ‌processes. Our goal‌ is to enhance customer experiences and empower our‌ creative⁣ teams​ to ‌innovate ‍in ways we⁤ haven’t even⁢ imagined yet.

**Interviewer:** That⁢ sounds like a significant undertaking. You⁤ mentioned the integration of AI ‌and XR. How do you ⁢envision these technologies impacting Disney’s creative projects?

**Jamie Voris:** The potential ⁣is immense. AI‌ can assist ⁤in ⁢everything from scriptwriting to character creation, enabling our teams to explore ideas more rapidly.‍ Meanwhile, extended reality can transform how⁤ audiences⁣ engage with our content, allowing them to immerse themselves ⁣in the stories we tell. The pace and scope of advancements in‍ these areas are‌ profound, and we want ⁣to harness that to captivate‌ our audiences.

**Interviewer:** Alan Bergman highlighted the importance of exploring opportunities while controlling ⁢potential risks. What are some of the ⁢challenges⁣ you foresee as you move forward with ‍these technologies?

**Jamie Voris:** User privacy and data security are paramount in the digital‌ age. We must ensure that as we adopt‌ these powerful technologies, we are also protecting our audiences and staying compliant with regulations. Additionally, the challenge of maintaining the authentic Disney storytelling experience amidst technological advancements is ‍something we will carefully navigate.

**Interviewer:** It sounds like there’s a lot of responsibility on your shoulders. ⁣How do you plan to⁣ build and expand your team?

**Jamie Voris:** We’ll start with a​ core leadership team ‌of experts in technology and creativity,⁤ but our vision is to grow this office to around 100 ⁤employees. ‌We’ll be ‍looking for ​individuals ​who are not⁢ only technically ‍skilled but also share a ⁤passion for⁢ storytelling, as‌ that’s at the heart of what⁤ we do.

**Interviewer:** That’s ‌great to hear. Lastly, ‍what excites you ⁣the most⁣ about this‌ new chapter for Disney and the impact of technology?

**Jamie⁢ Voris:** The possibilities are endless. We stand on⁤ the brink of a new⁢ era in ⁤entertainment, where‌ storytelling can become more interactive and ‌personalized than ever before.‌ I’m thrilled to be a⁢ part‍ of this journey and‌ to see how we can leverage technology to enchant audiences around the⁢ world.

**Interviewer:** Thank you, Jamie. We ‍look⁤ forward ‌to seeing the exciting developments from your office and how they’ll shape ⁣the​ future of ‍Disney.

**Jamie Voris:** Thank you for having me! It’s an exciting time for all of us at Disney.

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