2024-12-03 20:16:00
A Disney announced the closure of the operation of its main linear pay TV channels in Brazil, with the exception of ESPN, which remains on air due to the relevance of its live sports programming. The change, scheduled for February 28, 2025affects channels such as the broadcaster’s children’s and documentary channels. All will be directed exclusively to the Disney+.
Which Disney channels will be closed?
The Disney channels that will leave cable TV are:
- Star Channel
- Cinecanal
- FX
- National Geographic
- Disney Channel
- Baby TV
For those who were worried about the fate of ESPNit will be the only Disney linear brand that will remain available. The reason is because the broadcaster stands out with its live eventssuch as football and American sports championships, which attract massive audiences in real time.
Why is Disney going to take its channels off closed TV?
In an official statement, Disney explained that the decision to close linear channels is in line with changes in the media and entertainment market and the growth of streaming platforms. The company highlights that this transition is a way of meeting public demands in a more modern and agile way.
The movement accompanies the drop in the audience of channels on pay TV, evidenced by the low ratings Ibope compared to other consumption formats, such as streaming. Thus, iconic brands such as Disney Channelwhich for decades were a reference for children’s content, and the Nat Georecognized for educational documentaries, will give way to the online catalog of Disney+.
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Will Disney’s decision to shut down cable channels in Brazil lead to a decline in cable subscriptions?
## Disney Ditches Cable: A Sit-Down with Media Analyst Maria Silva
**[Host]:** Welcome back to the show. Joining us tonight is media analyst Maria Silva to discuss the latest news shaking upBrazil’s television landscape. Disney has announced they’ll be shutting down several popular cable channels come February 28th, 2025. Maria, this is a big move. What can you tell us about it?
**[Maria Silva]:** This is indeed a significant shift. Disney is clearly doubling down on their streaming platform, Disney+, opting to direct all their linear TV content to the platform instead. While we’ve seen this trend with other entertainment giants, it’s a major development for the Brazilian market.
**[Host]:** So, which channels are getting the axe?
**[Maria Silva]:** This affects several well-known channels, including Star Channel, Cinecanal, FX, National Geographic, Disney Channel, and Baby TV. The only exception is ESPN, which will continue airing due to its strong live sports programming.
**[Host]:** What do you think this means for cable viewers in Brazil? Will they be forced to subscribe to Disney+ to watch their favorite shows?
**[Maria Silva]:** That’s a strong possibility. Disney is clearly betting that viewers, particularly families with young children, will be willing to make the switch. We’ll have to see how viewers react to this change and whether they’re willing to give up traditional cable packages in favor of streaming.
**[Host]:** And what about the future of Disney’s presence in Brazil?
**[Maria Silva]:** I believe Disney is committed to the Brazilian market. This move, while disruptive, is likely a strategic decision to remain competitive in a rapidly evolving media landscape. It remains to be seen how successful this transition will be, but it will undoubtedly be a topic of much debate and discussion in the coming months.
**[Host]:** Thank you, Maria, for sharing your insights on this important development. We’ll continue to follow this story as it unfolds.