Do you know MUTT, a motorcycle brand that originated in Birmingham, England? MUTT is written as “Matt” but pronounced “Matt”. The city of Birmingham was once a thriving motorcycle industry, and is a mecca for motorcycles, having produced many famous motorcycles such as BSA, Norton, and Velocette. Currently, it is developing as a city that gathers creative talent, but MUTT was born in this historic place in 2016. It features a classic British custom look, and every model is unique and simply cool. This time, we visited MUTT Tokyo Central, the flagship store of MUTT, which landed in Japan in 2019, and asked Manager Ito about the appeal of this new brand.
■A showroom boasting the largest number of exhibits in Japan
The MUTT Tokyo Central store we visited this time is located on Inokashira Street in Miyamae, Suginami Ward. There used to be a store selling sidecars here, so it’s a familiar place for motorcycle enthusiasts.
MUTT Tokyo Central opened in March this year as the brand’s flagship store, with 12 unique models on display.The largest number of exhibits in JapanThis showroom boasts a wide variety of products, and is visited not only by customers from Tokyo, but also by customers from other regions who are on business trips. The MUTT logo is painted on the wall on the second floor of the showroom, and the apparel products on display are also extensive.Immerse yourself in the world of MUTTThere is a calm space.
MUTT means “mongrel dog” in English.I asked MUTT Tokyo Central’s manager, Ito, what that means. This comes from the fact that founders Benny and Will customized their bikes by combining various parts to realize their dream of making a cool, maneuverable retro custom bike. The range of customization has expanded, and now they have seven 125cc models and ten 250cc models.A unique lineupare all together.
■ The biggest attraction is the unique design
According to Ito, the biggest attraction of MUTT is itsHigh design qualityIn addition to the overall atmosphere of each model, the attention to detail in the shape of the tank, fenders, and fender stays is also impressive.British craftsmanshipI feel.
And each model is well balanced.The customization is “completed”This is also an attractive point. Customizing is one of the joys of motorcycle riding, and at MUTT you can find the perfect customization you are aiming for in the lineup.Get a custom bike as a new carThis is likely to be appealing to today’s busy riders.
and,Affordable priceThis will encourage first-time bike owners and returning riders. The price range is from 573,100 yen for the 125cc and 694,100 yen for the 250cc. The price reflects MUTT’s spirit of making bikes that are easy to ride, easy to maintain, and cheap, yet have the same style and sound as larger, older bikes. This is also why they only make 125cc and 250cc bikes.
■ Model inspired by the “Akita dog”
When I asked MUTT Tokyo Central what the most popular model was, the store manager, Mr. Ito, answered without hesitation, “The silver model of AKITA.” The Japanese name AKITA is familiar enough on its own, but as you can imagine from the name,A model inspired by the “Akita dog”The bike features a sturdy 16L tank like an Akita dog. The beautiful cafe racer-style finish is sure to satisfy just by looking at it. The next most popular bike at this store is SABBATH.Comfortable riding positionOther notable features include a special left-side exhaust muffler and diamond-stitched seats.
■ Cool appearance and unique appeal
Mutt Tokyo Central’s customers range from first-time bike owners to returning riders in their 40s and 50s. Their styles vary, from using it as a second bike for a larger bike to commuting or enjoying it on weekends, but the deciding factor in deciding to buy a bike is, of course,“It looks cool”He said. Many young customers find MUTT on Instagram and are interested in its worldview, so they come to the store. I also asked Manager Ito a mean question: What are the competing cars? He replied that there are almost no competing cars, and that the customers who come to the store are often confused by the MUTT model lineup. This shows how much MUTT’s unique and complete design attracts people.
Also,A unique modelThe fact that it is a unique item is what makes it so appealing to customers. Apparently, people often talk to them about their beauty and rarity. Even such small details add to the joy of owning this brand.
We asked Mr. Ito, the store manager, which model he would recommend to customers right now. The primitive ride feel of the air-cooled single-cylinder model is also attractive, but the newly developed water-cooled single-cylinder DOHC 4-stroke engineI would like to recommend the DRK-01.The answer was “Yes.” This model was unveiled for the first time at this year’s motorcycle show and has received a great response. The lights are equipped with LEDs,A fusion of vintage and futuristic feelIt demonstrates a unique presence.
■ I want to be the driving force behind the Mutt brand in Japan
Mutt Tokyo Central, which opened in March, is a new large store, and customers have high expectations of it. The store manager says that he wants to increase the opportunities for customers to enjoy dealer-specific events and tours in the future, but he also wants to realize the philosophy and ideals of Mutt headquarters by becoming the first store in Japan in all aspects, including sales, communication, and lifestyle suggestions.A driving force behind the Mutt brandI want to be.
The biggest feature of this store is that you can actually compare many models. If you make a reservation, you can test ride, but Mr. Ito, the store manager, says that you can just come to ride a bike or look at the apparel, so please feel free to come by.The World of MUTTHe says he wants people to be touched by this.
They are currently running a campaign to help cover the cost of licenses, and some customers have even fallen in love with the MUTT at first sight, decided to buy it, and then went to get their license.
Everyone dreams of living surrounded by beautiful things that they love. However, choosing the perfect items is very difficult. MUTT has released emotional models that change people’s values and outlook on life. We hope you will have a wonderful encounter with a model that will be a game changer in your life at MUTT Tokyo Central.
MUTT Tokyo Central
168-0081 4-25-19 Miyamae, Suginami-ku, Tokyo
TEL：03-5941-7753
Business hours: 10:00-19:00
Closed: Thursday
[After the interview]
Manager Ito of MUTT Tokyo Central is still young at 26, but he says that his love of motorcycles led him to enter this world. His soft and sincere way of speaking makes him seem more like a good advisor who gently pushes customers forward, rather than a seasoned dealer manager. When asked what his favorite MUTT model is, he answered that it is the matte black model of SABBATH, as he likes black bikes. This model is introduced on the website with a somewhat rough comment: “It’s for kicking down the door, slamming down a shot of tequila, throwing a pukka pie in the microwave, sitting in the boss’s chair and eating it.” Manager Ito’s choice of model shows the burning passion that lies deep within his gentle personality.
During the interview, I felt that the greatest appeal of this brand is that it combines contradictory personalities: retro yet modern, dark yet cool, urban yet wild.
MUTT original T-shirt present
Three people who answer the survey between Monday, September 9th and Tuesday, October 8th, 2024 will be chosen at random to receive an original MUTT T-shirt.
A total of three designs, two in black and one in white, will be given to one lucky winner. All sizes are L, and designs cannot be specified.
Please apply by filling out the application form below. Winners will be notified when the prize is shipped.
Table of Contents
Discover the Unique Charm of MUTT, a British Motorcycle Brand
MUTT, a motorcycle brand hailing from Birmingham, England, has been making waves in the motorcycle industry since its inception in 2016. Known for its classic British custom look, every model is unique and exudes a certain coolness that sets it apart from other brands. In this article, we’ll delve into the world of MUTT, exploring its history, design philosophy, and the appeal that has drawn customers from all over Japan.
A Rich History
Birmingham, once the hub of the motorcycle industry, has produced legendary brands like BSA, Norton, and Velocette. It’s in this historic place that MUTT was born, driven by the passion of its founders, Benny and Will, to create a cool, maneuverable retro custom bike. The name “MUTT” itself is inspired by the idea of combining various parts to create something new and exciting, much like a mongrel dog.
Design Philosophy
What sets MUTT apart is its high design quality, attention to detail, and the unique customization of each model. The brand’s founders have carefully curated a range of 125cc and 250cc models, each with its own distinct character. From the tank shape to the fenders and fender stays, every detail is a testament to British craftsmanship.
MUTT in Japan
In 2019, MUTT officially opened its doors in Japan, with a launch event at its pop-up store on Meji Dori, Tokyo [[3]]. Today, MUTT Tokyo Central, the flagship store, boasts the largest number of exhibits in Japan, with 12 unique models on display. This showroom is a must-visit for motorcycle enthusiasts, offering a calm and immersive space to explore the world of MUTT.
Model Inspiration
One of the most popular models at MUTT Tokyo Central is the AKITA, inspired by the Japanese breed of dog. This bike features a sturdy 16L tank, reminiscent of an Akita dog, and a beautiful cafe racer-style finish. Another notable model is the SABBATH, known for its comfortable riding position, special left-side exhaust muffler, and diamond-stitched seats.
Cool Appearance and Unique Appeal
MUTT’s customers in Japan range from first-time bike owners to returning riders in their 40s and 50s. While their styles vary, the deciding factor for many is the bike’s cool appearance. Many young customers discover MUTT on Instagram and are drawn to its unique worldview. The brand’s unique appeal lies in its ability to offer a customized bike experience, without the need for extensive modifications.
What makes Mutt motorcycles stand out in the British motorcycle market?
Discover the Unique Charm of MUTT, a British Motorcycle Brand from Birmingham
MUTT, a British motorcycle brand, was born in Birmingham, England in 2016. This city, once a thriving motorcycle industry hub, has produced many legendary motorcycles like BSA, Norton, and Velocette. MUTT, written as “Matt” but pronounced “Matt,” is known for its classic British custom