2023-11-16 19:03:57
Health and wellness tourism has emerged in recent years as a significant global trend, influenced by demographic aging, globalization and a renewed emphasis on health care.
From the Global Wellness Institute They estimate that wellness is a multi-trillion dollar market, with global spending exceeding $4 trillion each year since 2017.
The growth rate of this segment has consistently outpaced global GDP growth, with positive gains even in years of global economic downturn, with the exception of the 2020 pandemic.
Consequently, the growing awareness of mental and physical health, especially highlighted by the COVID-19 pandemic, has led more people to seek out destinations that offer integrated health and wellness services.
In the specific case of Colombia, health and wellness tourism has begun to gain attention. With lush biodiversity and rich cultural heritage, the South American country presents a unique opportunity for travelers seeking transformative experiences.
It is worth highlighting thermal destinations such as Santa Rosa de Cabal in Risaralda, Hotel Termales del Ruiz in Caldas, as well as the developments of Paipa and Cuítiva in Boyacá, along with medical and beauty procedures in cities such as Medellín and Cali, which are positioning Colombia as an emerging destination in wellness tourism.
ProColombia points out that the country needs to continue improving its infrastructure, quality of service, and bilingualism to compete internationally, making it crucial for Colombia to promote sustainable tourism that benefits local communities and preserves its natural and cultural wealth.
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