2023-06-02 04:01:12
Reasons to visit the Asian country include the unspoiled natural beauty of its lands and the famed Filipino hospitality.
Spa and health facilities, as well as nutrition, relaxation and sustainability lead wellness trends.
The Philippine Department of Tourism Promotion and Connections Luxury have successfully launched a bid to establish the Philippines as a luxury wellness destination in addition to its long-standing reputation for beach, diving and leisure travel.
Recently in April, Connections Luxury, the international private community for trusted decision makers in luxury travel, welcomed 40 leading agencies from markets including the UK, US, Brazil, South Africa, Australia and Portugal to the inaugural event of Connections Wellbeing Philippines.
Industry leaders attended with the goal of forging lasting business relationships with select luxury hotels, boutique properties and destination experience providers.
Before traveling, 60% of the agencies had identified the Philippines as a new destination for their high net worth clients.
After the event, stated reasons for promoting the Philippines to luxury clients included its unspoiled natural beauty, Filipino hospitality, its authenticity compared to other Southeast Asian destinations, and its wellness opportunities.
Since then, Connections Wellbeing Philippines has increased agency confidence to sell the destination, with expected inbound spend within the next 12 months from assisting agencies to exceed $10 million; an increase of 1,611% compared to projected sales before the event.
‘We are proud to have hosted the inaugural Connections Wellbeing event. The Philippines has a lot to offer, as our facilities unite Western and Eastern treatments in their holistic wellness programs,’ said Margarita Montemayor Nograles, Director of Operations for the Tourism Promotion Board.
Delegates also had the opportunity to discuss wellness tourism trends and the immense potential for growth in the Philippines.
A survey completed by attendees revealed that interested customers in wellness trips they give priority to spa and health facilities, followed by nutrition.fromn, to relaxfromand sustainability.
The discussions that followed brought to light the growing demand for personalized and personalized wellness experiences. Guests seek customized programs that address their specific needs, preferences, and health goals.
Nograles added that ‘beyond increasing tourist arrivals, we are also looking at the economic impact of the quality of tourists we bring to the Philippines. The luxury industry promises to generate strong economic results in the accommodation, retail and food and beverage sectors.’
Participants emphasized the importance of collaboration between government organizations, luxury travel agencies, wellness resorts, and medical professionals to better educate clients on the comprehensive wellness experiences the Philippines can offer.
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