discover the summary of the conference

KEYNOTE. The new Apple keynote conference is now over! Discover all the announcements concerning the iPhone SE 3, the iPad Air 5, and the new Macs equipped with the M1 Ultra chip.

The essential

  • The first Keynote Apple conference was held this Tuesday, March 8 and will have unveiled several new features.
  • Among the announcements, we find in particular the new iPhone SE 3 available soon starting at $429.
  • The iPad Air also gets a new version with a better processor and an improved camera.
  • Make way for the M1 Ultra chip! The most powerful processor of the firm which will equip new MacBooks, as well as a new machine: the Mac Studio.
  • Designed for professional use, the Mac Studio looks just like a Mac Mini, but features the M1 Ultra chip that makes it an excellent choice for professional image and video studios.

And immediately

22:00 – The iPhone SE 2022 is a bit more expensive than its predecessor!

Contrary to what we thought, Apple seems to have raised the prices of its new iPhone SE a little. Where its predecessor was displayed at 499 euros when it was released, the new version is available from 529 euros.

21:30 – The new iPad Air will be available on March 18

All the products presented this evening will not take long to come out! The new iPad Air will be available for pre-order this Friday, March 11 for release the following week, March 18!

21:00 – The new iPhone SE is available from 529 euros

A few taxes for France, and the iPhone SE is available from 529 euros in its 64 GB version! It is also possible to crack for the 128 and 256 GB versions if you need to store more files.

20:30 – The new iPhone SE available for pre-order

Do you already want to pre-order the new iPhone SE? It’s possible ! The latter is already available for pre-order on the official Apple website and should soon arrive on official stores such as Amazon or Fnac.

20:00 – The Apple Keynote is over! Short summary of the conference

That concludes the first Apple Keynote of 2022! The firm will therefore have unveiled five new products:

  • iPhone SE 3
  • iPad Air (5th generation)
  • The M1 Ultra chip
  • The Mac Studio (and its Mac Display screen)

All wrapped up with a few announcements on Apple TV+, a new color for the iPhone 13, and new Macs equipped with the new M1 Ultra chip.

19:56 – The new Mac Studio is available for pre-order

Scheduled for release on March 18, the new Mac Studio is already available for pre-order on Apple’s official website, and certainly very soon at various specialized retailers.

19:50 – The new Mac Studio should be a game changer for studios

As its name suggests, the Mac Studio is not really designed for the general public. It is mainly aimed at professional studios who will be able to benefit from one of the most advanced computers in terms of computing power. The Mac Studio can notably be used with the new Mac Display screen.

19:46 – 18 streams of 8K videos can be launched on the Mac Studio

This is an impressive new figure! Apple says the new Mac Studio with M1 Ultra chip is capable of handling up to 18 video streams in 8K quality! This must weigh a lot of resources for the little chip!

19:43 – The Mac Studio is 3.8x more powerful than the best iMac

Let’s talk a bit regarding numbers, the new Mac Studio with M1 Ultra chip is, according to Apple, 3.8x faster and more powerful than the best 27″ iMac unveiled last year. Enough to promise several hardware developments in the Apple community!

19:42 – The Mac Studio is equipped with several connectors

Four Thunderbolts ports, Two USB ports, an audio jack, an HDMI port, a Micro-SD port… The new Mac Studio does not seem to lack connectors to add your various accessories, whether they come from Apple or not !

7:40 p.m. – Apple unveils the Mac Studio

Little new in the Mac family! The Mac Studio is a small central unit that can be paired with a new Mac display. This new Mac is particularly reminiscent of the Mac mini, but with a slightly larger size, while remaining quite easy to transport. Apple announces that the Mac Studio is particularly intended for image professionals with its powerful configuration.

19:36 – Several developers tell us regarding the M1 Ultra chip

Short sequences of interviews with several well-known application developers who tell us regarding their different experiences with the new M1 Ultra processor presented a little earlier. Whether it’s video editing, code, or graphics.

19:31 – The new M1 Ultra chip is the result of a merger between two M1 Max chips

The brand new and powerful M1 Ultra chip does not come out of nowhere! The firm worked on the fusion of two M1 Max chips in order to create the latter, thanks to a technique called “Ultrafusion”.

19:28 – Apple Keynote showcases new Macs with new M1 Ultra chip

The Mac is not forgotten for this Apple Keynote. The firm announces its brand new high-powered processor: the M1 Ultra chip, thought to be more powerful than the M1, M1 Pro and M1 Max chip currently fitted to the latest MacBooks.

7:25 PM – The new iPad Air will be available starting at $599!

The iPad Air (5th generation) will replace the older version of Apple’s popular tablet. The firm highlights in particular its new power powered by the M1 chip. It will be available very soon starting at $599 in Wi-Fi and Cellular models.

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Apple’s March Keynote ended following an hour-long presentation. This conference will have been rich in announcements with a new iPhone SE, a new version of the iPad Air, a new color for theiPhone 13, and an even more powerful processor for MacBooks. Apple will also have unveiled a new machine for professionals: the Mac Studio, to be paired with the new Mac Display screen.

Review the Apple Keynote on video

Apple has a habit of unveiling its Keynote conference on several broadcast channels. If you want to watch the conference in its entirety, you can always visit the firm’s YouTube channel.

What’s new for the March 8 Apple keynote?

Apple was particularly expected on several new features for this Keynote. The firm took advantage of the event to present a new version of the iPhone SE. This “low cost” version of the famous Apple phone will still be available from $429 and should replace the old model (which will certainly take advantage of this to lower its price!).

The 5th generation iPad Air was also presented during the Keynote. It has a better processor, the M1 chip that currently equips the latest iPad Pro.

Apple also took advantage of the Keynote to unveil a new, even more powerful chip. Result of the merger of two M1 Max processors, discover the M1 Ultra chip! The latter will notably equip the new Mac Studio, a new small machine for professional studios.

NoApple Watch SE 2 announced for this Apple Keynote! The manufacturer’s famous “low cost” watch will still have to wait a bit to receive a new affordable version which should certainly be suitable for a wide audience.

Discover the new iPhone SE 3

The Apple keynote was notably placed under the sign of the iPhone SE 3. This new version is notably equipped with the A15 Bionic chip. The latter (which remains one of the most powerful chips on the market) is already available in the current iPhone 13. This new version of the iPhone SE is therefore equipped with a very powerful chip to efficiently manage your daily applications and games. .

Along with the new iPhone SE 3 chip, the Apple keynote also showcased increased battery life for the device, as well as compatibility with 5G networks.

New Macs and MacBooks with the M1 Ultra chip

It was one of the big surprises of the evening. While many specialists were expecting a new M2 chip, Apple took everyone by surprise by announcing the M1 Ultra processor! The latter was notably born from the merger of two M1 Max chips, the firm’s previous most powerful chip. This process has also been called “Ultrafusion” by the manufacturer.

It has been 2 years since the iPad Air received a new version. The Apple keynote of March 8, however, changed the situation, since the manufacturer announced the new iPad Air 2022 (also called iPad Air 5th generation). However, the latter only has a few new features, in particular the addition of the famous M1 which was already fitted to the iPad Pro! The iPad Air 2022’s camera is also improved with 12MP and motion tracking technology.

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