2023-07-15 11:55:31
If you find yourself in London this month, you’ll find a “bit of Belgium” in the UK capital.
Because renowned Belgian chocolatier Pierre Marcolini is showing his hand at the recently opened pop-up ‘Brussels Boutique’ in the heart of London’s West End (just a few steps away from Piccadilly Circus).
It aims to showcase 25 Brussels companies that have achieved success in the food and beverage sector. and will be on display until July 23.
Leading the group is Pierre Marcolini, who established his business in Brussels in 1995 and whose work combines the best of Brussels with modernity.
He is famous worldwide for his chocolate, pastries and ice cream.
Products currently available in the pop-up are Maison’s favorites, including ‘Chocolate Tablets’ (£9 per bar) and ‘Petits Bonheurs’ (£7 per bar) in a selection of flavors using Grands chocolates. Crus from ‘Bean to Bar’ – all meticulously and sustainably curated by Marcolini.
Pierre Marcolini is a brand that “Reflecting the Belgian spirit the most,” according to a 2020 ‘Truth regarding the New Europe’ study conducted by the McCann Communications Service.
Pierre Marcolini was also chosen as ‘World’s Best Pastry Chef’ at the ‘World Pastry Stars’ Awards
A spokesman for the organizers said: “This new space reflects the style of the Maison very well. With marble walls, high ceilings and arches overlooking one of central London’s most fashionable shopping streets. Other exhibitors reflecting the culinary trends in Brussels include beer, cereal, coffee, crackers and more! Delicious food from the leading producers in Brussels will be available to taste and buy.
“Pierre and his team are very excited for the opportunity to further showcase Maison’s products in London. By adding a flagship boutique at Marylebone Highstreet with counters in well-known department stores like Selfridges and Harrods.”
The spokesperson continued: “The ‘Brussels Boutique’ pop-up aims to promote local brands and products to the general public and UK distributors. Including various B2B activities to expand network with corporate partners in the UK.
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“It is part of a fund to support European businesses following the UK’s withdrawal from the European Union,” the spokesman added.
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