Each color has its own characteristics and heritage, and purple is one of the most popular. It is a fascinating, warm and inclusive color that combines the calm of blue with the stimulation of red to create a new form of energy.
In this sense, purple carries the same values as the Samsung Galaxy range: those of asserting its individuality, pushing the limits and innovating tirelessly in a spirit of openness.
Different shades of purple, from the lightest to the most intense, have been popular over time – and have marked the color palette of Samsung Galaxy smartphones. To continue this legacy, we are introducing a new Lavender colorway.
“With its pastel and neutral tones, this Lavender embodies optimism and serenity. It will open up your world by giving you choices”said Sonia Chang, vice president of Global Brand Marketing and MX Business, Samsung Electronics. “Whether you’re a K-pop star or a lifelong purple lover, the Galaxy S22 Lavender is for you. Available first for the S22, it will be offered later this year for new Galaxy devices.”
The Samsung Galaxy S22 in Lavender will be available from August 10.[1]
For more information, visit Samsung.com.
[1] Availability may vary by country.
