2023-05-19 20:42:56
Like any responsible business, supermarkets have studied the behavior of their customers, and frequently use these tips.
1. One-way doors
Entrance doors to grocery stores are usually one-way. Once inside, indeed, no question of turning back. The customer is not imprisoned, of course, but he must, in order to gain the exit, follow a certain path – sometimes lined with special offers.
2. First impressions count!
Many grocery stores welcome their customers with flowers. According to CNN, the idea is to let consumers know they’ve just arrived in a “cool, happy place.”
4. The Milk Way
Do you ever stop by the grocery store for a simple pint of milk? You then know that this food is rarely found at the entrance of the trade, and in reality, it is almost always at the very bottom.
Along the way, the consumer may be tempted by other products.
5. The central aisle
Center aisles where branded goods are found are the most profitable, CNN reports.
This is also why products such as cereals and coffee are placed in the central aisle.
However, they are frequently placed in the center of this aisle, so that customers, regardless of the direction they take, are exposed to as many products as possible.
6. Fill it up!
Shopping carts have doubled in size in a few decades. The smaller ones are often harder to find.
According to CNN, this strategy is voluntary, since when humans are responsible for a hole, they psychologically need to fill it.
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