The DIRECTORATE General of Taxes (DJP) won the 2024 Platinum Winner PR Indonesia Awards (PRIA) for winning the most medals in the ministry sector. In more detail, the Directorate General of Taxes won six award medals.
The following is a list of the six medals won by DJP.
- Digital Channel Category Social Media Subcategory TikTok, Gold Winner.
- Digital Channel Category Social Media Subcategory Instagram, Gold Winner.
- Digital Channel Category Application Subcategory, Renjani Application, Silver Winner.
- Annual Report Category Annual Report Subcategory, Silver Winner.
- Crisis Management Category, Crisis & Post-Crisis Subcategory, Bronze Winner.
- Kategori Owned Media Video Profile, Bronze Winner.
DJP is one of eight platinum winners (winners with the most medals) from different sectors. The seven other companies or institutions that received Platinum Winner were Indosat Ooredoo Hutchison (IOH), Bank Indonesia, PT Pertamina (Persero), PT Wijaya Karya Beton Tbk, PT MRT Jakarta (Perseroda), DPMPTSP DKI Jakarta Province, and IPB University.
For the Ministry of Finance (Kemenkeu), apart from the DJP, there is an inspector general (ITjen) who won two medals. Both were obtained from the Owned Media Category, E-Magazine Subcategory, Gold Winner, namely Auditoria Volume No. 69 and the Owned Media Category, E-Magazine Subcategory, Silver Winner, namely Auditoria Special Edition.
Founder and CEO of PR Indonesia Asmono Wikan appreciated the PRIA 2024 participants. The PR program innovations carried out are increasingly relevant to the needs and targets.
“The winners we are looking for are those who are able to show fresh ideas and dare to take the initiative to be more innovative and creative,” said Asmono, quoted from the official PR Indonesia website, Thursday (7/3/2024). The judging process takes place from 23 to 26 January 2024.
One aspect of the assessment that received serious attention from the judges was the structured communication strategy for the PR program. This year’s participants generally succeeded in demonstrating specific, measurable, achievable, relevant, and time-bound (SMART) objectives and were connected to the problem and its solution.
Regarding the PRIA 2024 theme, namely Communication that Inspires Civilization, Asmono explained that communication is no longer just an activity to manage reputation. Communication must be able to encourage the creation of national civilization. “A superior national civilization indicates a strong national reputation,” he said. (RO/Z-2)
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