On the occasion of the end-of-year celebrations, the luxury house transposes the atmosphere of its emblematic Château de la Colle Noire, located in the south of France, in the heart of the capital.
A pop-up dedicated to Dior’s Beauty offer.
After the large exhibition devoted these days to Chanel perfumes or the sensory experience imagined by Cartier, it’s Dior’s turn to surf on the Christmas festivities – a key period in the retail calendar – to highlight its Beauty segment.
Until December 10, the label is taking over a private mansion near Parc Monceau, in the 8th arrondissement of Paris, to unveil an original scenography inspired by both the Château de la Colle Noire, Christian Dior’s historic residence located around Grasse, as well as by the last campaign Dior Holidays.
On the program of this brand activation : a route through several roomspunctuated by workshops with high added value between discovery of the house’s fragrances, personalization and engraving of bottles or make-up sessions intended to introduce the latest Dior make-up collection.
The opportunity, also, to discover an immersive installation within a dedicated room, the “Dior Constellations Infinite Room”and discover this ephemeral experience through the prism of augmented reality via a partnership between the luxury house and the Meta group.
Free reservations for The Dior Dream Workshop are accessible via the dedicated page.