2024-03-13 03:23:32
It can be said that many fashion brands are now venturing into professional watchmaking, but there was no such trend 20 years ago. The Chiffre Rouge model launched by Dior in 2004 caused a lot of topics with its extremely conspicuous asymmetrical shape. After 20 years, the new Chiffre Rouge watch with the most representative design elements of the brand has arrived once more, stunning everyone’s attention.
Most people have expectations for fashion brands to step into professional watchmaking. They mainly hope to see what unique designs fashion brands can have. Although they are not as unreasonable as independent watchmaking brands, the key point is to have a brand. Characteristics of recognition. In this regard, Dior’s Chiffre Rouge watch is very successful.
The first thing that catches the eye is the asymmetrical structure, which is so special that people can’t help but play with it. Dior men’s clothing has always been good at using clean lines to design fits that fit the body shape, and has also set off a wave of fit fashion. The Chiffre Rouge watch was also designed with a smaller diameter at the beginning, which is quite suitable for matching with the brand’s fitted tops. Each line of its asymmetrical trimming shape is like a suit cut with sharp blades, and its design aesthetic can be seen at a glance.
The name of the series “Chiffre Rouge” means “red number” in French, so whether it is the Arabic numeral “8” in the date window on the dial, or the prominent crown or pusher, there are genuine red elements. Among them, the recognition of the watch is further increased.
The all-black configuration makes the red accents more eye-catching.
Twenty years following its launch, the Chiffre Rouge model is now undergoing its most gorgeous rebirth. It not only adds the brand’s most representative design elements, but also reinterprets the brand’s elegant posture and fashion aesthetics with an attitude of paying attention to details, achieving the most perfect balance between inheritance and creation.
The new work debuts as an all-black model, making the red elements more conspicuous. The same thing is that Mr. Dior’s favorite number “8” still appears in red in the date window. The difference is that the date window is changed to three circles of red, which echoes the red circle on the crown. The most special thing should be the style of the chronograph. In addition to the start button at 4 o’clock being still painted red, all the hands on the dial that are linked to the chronograph function, including the chronograph seconds hand, 30-minute counter and 12 The hands of the hour counter are also red, giving a sense of life with red blood running through the entire timing vein.
The limited edition bezel is set with black diamonds, and the bridge is made of rose gold to create a sense of splicing of different materials.
Of course, the most classic asymmetrical structure is still the visual focus, but compared to the past, which was based on a sense of fit and fashion, the new work is presented in the form of an outwardly extending bridge guard, giving more room for visual space, and even combining the bridge guard with The watch case is spliced with different colors or materials, which highlights its unique design aesthetics and is an expression technique that has never appeared in the past.
However, the biggest change of this new Chiffre Rouge model is the addition of Dior’s eternal symbol “cannage pattern”. This line, which is like the brand’s logo, originated from the first haute couture series held by Mr. Dior in 1947. During the “New Look” press conference, the Napoleon III-style cannage pattern seats specially prepared for guests were later integrated into the brand and became a highly recognizable symbol. This time, the “Cannage pattern” not only appears on the dial, but also on the rubber strap and the automatic dial of the movement. The geometric symmetry of the pattern itself provides a perfect foundation for this watch that was born from asymmetry. This style creates a different visual impact than before.
Elements of the cannage pattern also appear on the back of the movement’s automatic disc and rubber strap.
In terms of size, the new Chiffre Rouge watch offers two options of 38mm and 41mm, which is a relatively unisex size. It attempts to break down gender barriers for the brand’s rare men’s watch style and create a taste statement across generations and genders. Of course, the brand also adds a quick-release strap for easy replacement when wearing fashionable styles. In addition to the current automatic models and chronograph functions, more models such as tourbillons will be launched in the future, and we will wait and see.
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