Flávio Dino was the minister who had the best performance on social networks at the beginning of his government edit
247 – The Minister of Justice and Public Security, Flávio Dino (PSB), was the first-ranking member of the Lula (PT) government who most stood out on social networks in the first 100 days of the current administration, points out a survey carried out by the network analysis company Bites, at the request of the newspaper O Globo.
“Dino surpassed the other ministers and concentrated almost 18% of the traction measured for all members of the first echelon. The number is almost double the second place, the Minister of Planning, Simone Tebet (MDB)”, says the report.
Dino was the one with the highest number of interactions in the period on his official account: 7.4 million in 1,041 posts. He also had the biggest growth in number of followers: 383k.
Bites assesses that the minister has become a protagonist in the digital world due to the responses to January 8th. In addition, he clashed with Bolsonarists throughout this period, the most emblematic episode being his trip, last month, to the Constitution and Justice Commission (CCJ) of the Chamber of Deputies, when he was questioned by parliamentarians linked to the previous government and reacted with humor, irony and intelligence.
“To arrive at the result, the official accounts of 33 ministers with profiles on Instagram, Facebook or Twitter were considered. Bites created a traction index that considers shares, posts and assigns different weights depending on the type of interaction and platform. line, for example, Instagram is the network with the greatest impact and shares are more important than likes. The objective is to measure an account’s ability to move networks”, explains the journal.
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