“Myeonchigi” is a meal method in which the noodles lifted with chopsticks are sucked up to the end without cutting them in the middle. This noodle dish is in the middle of an untimely ‘meal etiquette’ controversy. In various ‘mukbangs (eating shows)’, there are counterattacks such as “It’s not originally Korean table manners” regarding noodles, which were considered the epitome of happy eating.
It started with a broadcast starring actor and director Lee Jung-jae. MBC entertainment program that aired on the 13th Lee Jeong-jae ate the noodles without making a sound. Other performers said, ‘It is delicious when you make a sound’. After the broadcast, social networking services (SNS) and the Internet community continued to complain regarding face-lifting. Fatigue responses, such as “the soup is hygienic and unpleasant to use, and the ‘slurry’ sound is annoying” and “Mukbang and entertainment programs encouraged wrong etiquette,” decreased. There are also those who set out to find the origins of the chimney. It is hypothesized that the noodles came from Japan, and that it was not Korean dining etiquette.
The attitude that seemed to force a certain diet to be right also became a target of antipathy. Towards Lee Jung-jae, who eats noodles, the other cast members said, “Are you going to stop eating it? ’ or “You don’t make noodles? There should be a sound.” Producer Code Kunst asked other performers for a cup of tea because he stopped eating jjajangmyeon in a broadcast in February.
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Myeonchigi and Daesik have been regarded as essential elements of mukbang contents. Even foreigners who are highly interested in Korean popular culture were curious regarding the food culture in this mukbang. On overseas internet community Reddit, etc., there are posts of users saying, “I’m watching a Korean mukbang, and people chew with their mouths open, or put food in their mouths and talk” “I want to know if the mukbang is exaggerated or if Korean dining etiquette is like this.” see.
Experts in the field of food culture analyze that Korean food culture is not a culture that encourages the sound of eating. Lee Yong-jae, a food critic, said, “Acts such as noodle-chilling became common due to the mukbang. The reason for this was “It is disrespectful to make a sound, but it is a hygienic measure to prevent food from splashing,” he said.
In the late Joseon Dynasty, Silhak Lee Deok-mu wrote regarding the etiquette of everyday life. The correct dining etiquette is described in detail. It contains the content that ‘meal should be consumed at an appropriate rate, without making a sound, and in an appropriate amount’.
Regarding the public’s fatigue at mukbang, Immyeong-ho, a professor of psychology at Dankook University, said, “It is analyzed that there is a resentment because it is thought that actions such as face-cutting can cause harm to others through sound.” Professor Lim said that as a result, a new mukbang flow like ‘News’ was created and said, “(Existing mukbangs such as Daesik and Myeonchigi) had a showy part, but gradually, something that is not unusual and substantial is preferred.” Jung Deok-hyeon, a popular culture critic, also analyzed, “The basic concept has been to eat a lot and eat ‘happily’.