Din Tai Fung founder Yang Bingyi passed away at the age of 96 “Golden 12% off” promotes Xiaolongbao to international restaurants

Yang Bingyi, the founder of the well-known catering company “Din Tai Fung”, passed away at the age of 96. Din Tai Fung stated in a statement, “Our beloved founder, Mr. Yang Bingyi, passed away peacefully a few days ago. The family hopes to handle the funeral in a low-key manner. Thank you for your concern.”

Din Tai Fung confirmed on the 25th that the founder Yang Bingyi passed away at the age of 96. (CNAFile photo)

The founder of Din Tai Fung, Yang Bingyi, was born in Shanxi Province, Mainland China in 1927. In 1948, during the civil war between the KMT and the Communist Party, Yang Bingyi traveled from Shanghai to Taiwan on the “Hualien” when he was 21 years old. He first worked as a deliveryman at “Heng Tai Fung” . Yang Bingyi decided to start his own business at the age of 31 in 1958. He bought a storefront on Xinyi Road for 240,000 yuan and founded “Din Tai Fung Oil Shop”. Around 1972, canned salad oil came out, and people’s habits of buying oil products changed completely. As a result, the business of “Din Tai Fung” oil company was hit by an unprecedented impact, and the business became worse and worse. Yang Bingyi accepted the suggestion to change the store to sell half of the oil and half of the steamed buns. With the real ingredients, customers are full of praise following eating, and the customers who have eaten bring them to the door one by one. The business is very good, so “Din Tai Fung “End the operation of the oil shop, officially started the business of xiao long bao and pastry, and promoted the xiao long bao to international catering by relying on the unique skill of “12% off gold”. In 1995, his son Yang Jihua took over.

知名餐飲業者「鼎泰豐」創辦人楊秉彝辭世,享壽96歲。楊秉彝31歲時以24萬元買下信義路店面,創立「鼎泰豐油行」,豈料後來罐裝沙拉油上市後,花生油銷量不佳,後續才將店面改為一半賣油、一半賣小籠包,靠著「黃金18摺」將小籠包推上國際餐飲,1995年由兒子楊紀華接班。(中央社/檔案照片)

Yang Bingyi, the founder of the well-known catering company “Din Tai Fung”, passed away at the age of 96. When Yang Bingyi was 31 years old, he bought a store on Xinyi Road for 240,000 yuan and founded “Din Tai Fung Oil Shop”. Unexpectedly, following the launch of canned salad oil, the sales of peanut oil were not good, so he later changed the store to sell half oil and half steamed dumplings Bao, relying on the “Golden 12% Off” to promote Xiaolongbao to international restaurants. In 1995, his son Yang Jihua took over. (Central News Agency/File photo)

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