2023-06-22 08:49:19
If commercial real estate had long been shunned by investors, the pandemic has made it possible to change the situation. But with the new market trends, it must be understood that commercial real estate will not be spared from digitalization, like any other sector for that matter. In this article, we will explain why such a craze for this type of property and how you can take advantage of real estate digitization.
A change influenced by the urban exodus
Since the crisis linked to Covid-19, more and more companies have continued to digitize in order to be able to offer telework, at least partial, to their employees. This new way of working has enabled many French people to swap the big city for outlying areas. The statistics prove it to us since it has gone from 12% to 23% in the space of just a few months.
Faced with such change, local businesses are attracting new investors. Indeed, workers who have moved from big cities only want one thing: to consume near their home or at least in their city. Restaurants, pizzerias, clothing stores, hairdressers, solidarity markets…so many brands that are beginning to find takers, especially in the outskirts, resulting in an unprecedented increase in demand forcommercial real estate.
In addition to working from home, employees who do 9 to 5 also exchanged their apartment for a house with a garden from the start of the pandemic. This is intended to provide more freedom and less restriction. It should be noted that in addition to an increase in the price of commercial real estate, this massive urban exodus had also led to an increase in the price of single-storey houses between 20 to 30% over the past two years.
A scarcity of buildable areas
Another reason that has led to the increase in commercial real estate is the new ZAN regulations (zero net artificialisation), regulations related to the climate and resilience law of 2021. The objective of this regulation is to limit the net land take by 2050.
Faced with this decision, new constructions of commercial properties in urban areas and outskirts are no longer authorized. This means that the price of existing properties will increase dramatically with a meteoric demand compared to recent years.
In order to overcome this scarcity, developers believe they have found a solution which consists of renovating industrial wasteland into commercial real estate. Not only does this make it possible to upgrade existing properties that are often in ruins, but also to meet the needs of legislation in the face of the restriction of the artificialization of land.
An increase in energy prices in Europe
Faced with soaring energy prices in Europe, more and more owners of energy-intensive commercial premises are turning to much less expensive alternatives. Among the sectors most affected by this energy crisis, catering remains at the heart of all attention. As the sector cannot be digitized, its energy demand will remain constant.
In addition to this, it is also necessary to note the fall in the purchasing power of many households and the fall in the value of the euro in relation to the international market. These contexts contribute to the search for affordable offers without the rise in prices changing their way of life drastically, both in terms of food, gasoline and various leisure activities. Faced with such a change, it must be understood that more and more households are turning to traditional hypermarkets in order to be able to keep their heads above water. The offers remain the same with a considerable price difference. This has therefore made it possible to give a boost to commercial real estate in the peripheries.
Digitization, increasingly at the heart of commercial real estate
Although we have already faced the digitalization of the real estate sector before the pandemic, we must believe that the health crisis has intensified this practice. Digital and digital have become the main solutions to the obstacles that have hindered the real estate market as we know it.
Among this, there is certainly the explosion of 3D visits, a way for future buyers to make visits without having to be on site, as well as fully online property estimates. Real estate agencies have therefore turned into a 2.0 real estate agency with undeniable advantages. Digitization not only offers real time savings but also very advanced convenience, both for owners and future tenants or buyers.
The health crisis is over, but the trends it spawned with it will remain very present in many sectors. Real estate will not be outdone with services that put l’innovation at the heart of every action.
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