2024-05-03 19:56:47
Hiléia Alimentos announced Diego Giallanza as its new communications and marketing manager. With a solid 20-year history, Diego brings vast experience in connecting brands with the right audience, promising to boost the industry in Pará, which is regarding to complete its 59th year of existence.
Acting as director at Brain Assessoria, Diego’s goal is to establish strategic connections with celebrities and influencers to strengthen Hiléia’s presence in the market. His expertise in digital marketing, acquired by working with global brands such as Coca-Cola, Starbucks and Apple, promises a modern and effective approach to the company’s challenges.
“The arrival of Diego Giallanza represents a significant milestone for Hiléia Alimentos and the Pará market as a whole”, stated Hélio Melo Filho, commercial director.
Giallanza plans to revitalize the ‘Made with Hiléia’ project, now with the participation of local chefs, highlighting the region’s gastronomic richness and promoting the brand’s products in an authentic and relevant way.
Furthermore, the Brain agency will take control of the industry’s social networks and bring artists to visit Pará, promoting tourism in the region. This flow of celebrities to the North is essential to give visibility to an often forgotten state.
Diego is already in Belém and will take advantage of his stay to sign new contracts with local businesspeople.
The capital of Pará is on the rise, especially with COP 30 approaching, where the presence of figures like Diego Giallanza can play a crucial role in highlighting the region.
“Coming from a family from Pará, I have an emotional connection with the state and a deep interest in nationalizing northern culture, from the preservation of our identity”, explained Diego.
With this hire, Hiléia Alimentos reaffirms its commitment to innovation, preparing to reach new levels of success in its journey spanning almost six decades of history.
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